Social Media Manager

About the Job

ID: 1449 Social Media Manager
Service: Digital Marketing
Salary: Grade 4 point 29: starting at £36,842 – raising to £41,106 per annum + £480 home working allowance
Location: Homebased
Hours: Full time 37 hours per week
We offer flexible working arrangements - please see below for more details.
Contract: Permanent

[Employer hidden — sign up to reveal] is a national charity that supports people through change, challenge and crisis across England and Wales. On 1st January 2025, Relate, the largest provider of relationship support, joined the organisation helping us reach even more people and support the creation of secure foundations for children and young people, and safe, supportive relationships for all.

For over 150 years [Employer hidden — sign up to reveal] has seen first-hand the power of family and relationships to shape lives, for better or worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today.

Whatever family means or looks like to us, it's relationships that matter. With Relate at [Employer hidden — sign up to reveal], we are able to extend the support we provide with counselling, information, mediation and support to individuals, couples and families from all backgrounds and sexualities, as well as provide expert training for relationship support practitioners.

This is an exciting opportunity to lead our social media team and help strategically shape the role of paid and organic social across [Employer hidden — sign up to reveal]’s channels, including those under the Relate brand. You will manage a team of two Social Media Executives and drive brand awareness, income generation and service marketing whilst also providing strategic insight around wider external engagement activity.

Main Responsibilities

• Lead on the development and delivery of paid and organic social media activity across both [Employer hidden — sign up to reveal] and Relate brands.
• Refine [Employer hidden — sign up to reveal]’s social media strategy in line with key brand, income generation and service marketing objectives
• Work with the Head of Digital Marketing and Senior Social Media Executive to develop a paid social and sales strategy to drive purchases of services and toolkits from Relate
• Lead on the development and delivery of sophisticated Meta and LinkedIn ad campaigns at each stage of the donation/purchase funnel ie. awareness, interest, conversion
• Line manage a team of two Social Media Executives responsible for the day to day management of both Relate and [Employer hidden — sign up to reveal] channels, and supporting local services and retail shops with their use of social media.

Main Requirements

• Extensive experience of strategically managing and developing social media channels for a large organisation/group/brand.
• Significant experience of developing successful paid social media campaigns for a range of business objectives including to drive income generation
• Excellent copywriting skills and the ability to write powerfully and succinctly for different objectives, audiences and channels.
• Excellent creative skills and the ability to recognise effective imagery, and stock photography and video.
• Experience of line management and/or mentoring a junior member of the team.

Benefits

• An annual paid leave entitlement of 30 working days plus bank holidays
• Up to 6% matched-pension contributions
• Flexible working arrangements and new starters have the right to make flexible working requests from day one of employment
• Enhanced paid sick leave and paid family leave provisions
• Eye care and winter flu jabs vouchers
• Cycle to work scheme
• Investing in your professional development with ongoing quality training and career development opportunities

How to Apply

Click the “Apply Now” link below and fill out our digital application form. Closing Date: Sunday 1st June at 23:59 - please note that we reserve the right to close the job advert early if we receive a sufficient number of applications.

Interviews will be scheduled on a rolling basis.

For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email [contact hidden]

Our Commitment to Equality, Diversity & Inclusion

We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required. We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at [Employer hidden — sign up to reveal]. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.