Senior PR Manager

The Role

We're looking for a Senior PR Manager to lead [Employer hidden — sign up to reveal]'s PR strategy and execution globally. You'll shape how [Employer hidden — sign up to reveal] is talked about in media and culture — building a brand presence with editorial credibility that stands on its own, independent of any single spokesperson.

You'll lead a small, ambitious team, owning everything from strategy through to hands-on execution.

Location: Manchester/London. We're open to London-based candidates, with regular travel to our Manchester HQ.

What You'll Own

• Global PR strategy across UK, US, Middle East and Europe
• Brand narrative — how [Employer hidden — sign up to reveal] shows up in media and culture
• Founder Strategy - how we position Jess and Jenna in relation to [Employer hidden — sign up to reveal] whilst they develop their own voices
• Earned media and press office — always-on visibility and product launch PR
• Influencer community — identifying and building authentic relationships with creators
• Press events and brand activations globally
• PR agencies across all markets
• Budget, reporting and performance (share of voice, EMV, reach, sentiment)
• Crisis communications and reputation management
• Leading and developing the PR team of three

Department: Marketing
Employment Type: Full Time
Location: Manchester
Workplace type: Onsite

Key Responsibilities

Strategy & Brand Building

• Develop and lead [Employer hidden — sign up to reveal]'s global PR strategy, adapting by market
• Build earned media authority that protects the brand independently
• Spot cultural white space and credible moments
• Act as senior communications adviser to the Head of Brand

Global Market Execution

• Lead PR across UK, US, Middle East and Europe
• Plan and deliver global product launches
• Build strong relationships with key media
• Manage PR agencies across territories

Influencer & Community Relations

• Lead [Employer hidden — sign up to reveal]'s influencer community strategy
• Build an authentic network of advocates
• Own initial relationship-building and onboarding
• Work with Partnerships Manager for seamless transition

Press, Events & Activations

• Plan and deliver press events and brand activations
• Lead product launch PR end-to-end
• Manage press office, gifting, and media seeding
• Work with Brand and Social for integration

Performance, Reporting & Team Leadership

• Set KPIs and report on share of voice, EMV, coverage quality, sentiment
• Own PR budget
• Lead, manage and develop the PR team
• Champion PR's contribution to commercial growth

Skills, Knowledge and Experience

• Senior PR experience in beauty, lifestyle or premium consumer
• Hands-on experience leading PR across UK, US, Middle East and Europe
• Strong media and talent relationships
• Clear point of view on influencer community building
• Ability to move between strategy and execution
• Commercial instincts
• Confident managing agencies
• Crisis communications experience
• Excellent storytelling and writing
• Comfortable with performance data
• Leadership style that gets the best from a small team (team of 2 direct reports)

Perks

• 25+ Days Holiday
• Extra Holidays (buy up to 5 additional days)
• Sabbatical Leave after 4 years
• Community First Day
• Bonus Scheme
• Family Leave
• EV Scheme
• Financial Coaching
• Flexible Religious Holidays
• Flexible Working (1 day WFH per week)
• [Employer hidden — sign up to reveal] Product Perks
• Regular Social Events
• Career Growth
• Vitality Health Insurance

[Employer hidden — sign up to reveal] are committed to fostering a workplace culture that embraces diversity and promotes inclusion.