Business Development Manager

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
Penrith
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£45,000 / year
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

New Business Development Prospecting Pipeline Management Closing and Negotiation Territory Planning Data-Driven Strategy Partnership Building Self-Motivation

FULL DESCRIPTION

Business Development Manager

[Employer hidden — view at passion-project.co.uk] is seeking a high-performing Business Development Manager to drive new business acquisition within the Penrith territory. The role involves identifying and converting new free-trade customers, managing a pipeline of opportunities, leading structured onboarding, and executing a data-driven territory growth plan. The ideal candidate has a proven track record in new business growth, strong prospecting discipline, and confidence in closing at decision-maker level.

About the role

Business Development Manager Job Advert

Drive New Business. Deliver Sustainable Growth.

At [Employer hidden — sign up to reveal], we are building the future of field sales.

As one of the UK’s leading foodservice providers, we have ambitious growth plans and new business acquisition sits at the heart of those plans. We are now looking for high-performing, commercially focused sales professionals to join us as Business Development Managers.

If you are motivated by winning new customers, building strong partnerships and making a visible impact on growth this is your opportunity.

The Role

As a Business Development Manager, your primary focus will be winning profitable new business within your territory.

You will:

  • Identify, target and convert new free-trade customers aligned to our growth strategy
  • Build and maintain a strong, active pipeline of qualified opportunities
  • Stretching new business targets set annually
  • Lead structured onboarding to ensure long-term customer retention
  • Work in close partnership with our Sales Centres to embed and grow new accounts
  • Own and execute a territory growth plan using insight and data

This is a performance-led, high-impact role with clear accountability and strong earning potential.

What We’re Looking For

We are seeking driven, resilient and commercial sales professionals who thrive on acquisition.

You will demonstrate:

  • A proven track record of delivering new business growth
  • Strong prospecting discipline and pipeline management
  • Confidence in closing and negotiating at decision-maker level
  • The ability to convert wins into sustainable, long-term partnerships
  • A data-led approach to territory planning and opportunity targeting
  • High levels of self-motivation, accountability and resilience

Experience within foodservice, FMCG or B2B distribution is advantageous, but a strong new business mindset is essential.

Play an important part in our journey

This is more than a sales role it’s an opportunity to play a key part in shaping the future growth of our business.

You will join a commercially ambitious organisation with a strong market position, robust infrastructure and a clear strategy focused on winning the right customers and building sustainable growth.

If you’re ready to raise your game and drive meaningful growth, we’d love to hear from you.

About you

Not specified.

About us

Our journey began back in 1929. Since then, we’ve continued to build a strong and resilient business with a great future. It's why we believe we’re the best foodservice provider in the country.

A journey that gives back

We want your career with us to be as rewarding as possible. So, you’ll get lots in return for your hard work. That includes benefits that can support your wellbeing and financial security, and give you peace of mind.

The essentials

  • 25 days holiday (plus bank holidays) as a minimum and the opportunity to buy more
  • A pension - contribute 4% and we’ll match you (after year 1, we’ll match your contributions up to 6%).
  • Life cover that you can increase.
  • Access to confidential support and counselling, when you need it.
  • A health plan that gives you money back on everyday medical costs for all the family, as well as access to a digital GP.

The extras

  • Exclusive range of high street discounts including cinema, tech, travel, fashion, food and drink.
  • Get paid as you earn - access to up to 20% of your pay before payday.
  • Opportunity to buy dental cover and critical illness cover.

We want everyone to join our journey

We’re on a journey towards creating the best possible workplace. We’ve got some way to go, but we’re building a diverse and caring workforce. One that’s filled with forward-thinking people who each bring unique talents and skills. So whatever your life experience, we want you to join us - and you really can come as you are!

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