Job Description

A financial services provider is seeking a CRM Specialist to design and implement the end-to-end CRM strategy targeting a number of key verticals.

Responsibilities

• Create strategies to develop and implement large scale CRM campaigns using personalised content
• Manage and execute the marketing campaign process and deploy outbound marketing channels (e.g., email, SMS, push).
• Take ownership of the platform, ensuring optimal setup, maintenance, and utilisation.
• Coordinate with the Data and product teams to ensure seamless integration with other systems and platforms.
• Ensure correct tracking, attribution, and analytics mechanisms are in place.
• Provide guidance to partners, helping them achieve their desired KPIs.
• Conduct regular review meetings with partners, ensuring alignment on goals and strategies.
• Manage and oversee the Adjust Platform for active mobile measurement
• Contribute to the strategic direction of the company's Marketing CRM efforts, ensuring alignment with broader marketing and business goals.
• Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics
• Building, nurturing and influencing strategic marketing relationships with Bank Partners

Requirements

• Bachelor’s degree with at least 3-5 years experience in CRM ideally in financial services or anything B2C sports related
• Ideally in a B2C environment in a large corporate
• Experience with CRM tools
• Prior working knowledge of enterprise level marketing automation platforms eg Marketo or SFMC
• HTML editing and working knowledge required to be able to make edits to templates
• Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
• Fluent in English
• Bilingual in German
• Proficiency in Photoshop

Consultant

Ronak Patel - Associate Director

Phone: [contact hidden]

Email: [Employer hidden — sign up to reveal]

Company: [Employer hidden — sign up to reveal]

Reference number: AF-94-1JNPN5HQS