Senior Marketing Manager

Job Description

A B2B financial services provider is seeking a Senior Marketing Manager to design and implement marketing campaigns within targeted strategic accounts. This role requires strategic thinking combined with hands-on execution (20% strategy, 80% execution).

Responsibilities

• Strategically lead marketing efforts within the UK crafting personalised marketing campaigns to drive brand awareness within targeted strategic accounts
• Plan and execute integrated campaigns across multiple channels, including content and thought leadership, digital marketing (social media, SEO), events, webinars, and analyst interactions
• Design and implement targeted email campaigns focusing on specific C-suite decision makers
• Develop a content strategy and editorial calendar aligned with marketing and business objectives
• Monitor market trends and oversee advertising and marketing activities to ensure consistent messaging
• Enhance organisational capabilities by implementing effective marketing and Account-Based Marketing (ABM) to support growth
• Drive innovation in marketing techniques and approaches
• Translate sales objectives into marketing objectives and develop project plans for marketing support

Requirements

• Track record of experience in marketing B2B insurance / financial services
• Proven success in revenue generation through multi-channel demand generation campaigns and client-centric marketing
• Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution)
• Positive attitude, excellent communication and presentation skills
• Ability to thrive in a high-growth, fast-paced environment
• Passionate with a 'can-do' attitude and a desire to make an impact
• Entrepreneurial mindset with accountability for driving success
• Goal-oriented, proactive, structured, and process-led
• Ability to work independently and collaboratively with global teams
• Exposure or experience in pre-sales/sales is advantageous
• Familiarity with branding fundamentals and proficiency in digital marketing channels
• Strong communication, collaboration, and problem-solving skills
• Creative, innovative, and quality-driven.

Working pattern: 3-days in the office (London).

Recruiter: This vacancy is handled by [Employer hidden — sign up to reveal] Recruitment. Contact Ronak Patel at [Employer hidden — sign up to reveal] for more details. Reference number: AF-94-1JNPMO2G8.