Global Marketing Director

🔒 Confidential Employer

Posted 7 May 2026

LOCATION

London

TYPE

Full-time

LEVEL

Director

SALARY

£120,000 / year

SKILLS

B2B marketing strategy SEO AI-driven optimisation ABM marketing Marketing automation (HubSpot, Salesforce) Data analytics and reporting Event management Team leadership and coaching

FULL DESCRIPTION

Global Marketing Director

[Employer hidden — sign up to reveal] is seeking a Global Marketing Director based in London. You'll own and execute the B2B marketing strategy that builds high-intent demand, and directly fuels revenue growth. You’ll be working closely with the Sales and Product Leadership team, and you'll shape targeted, purpose-driven communications that resonate across priority sectors and scale their reach.

Salary: £100,000 - £120,000 Annually

Location: London (Hybrid – 3 days in office)

Reference: AF-94-1JNPMVMSB

Date posted: 3rd May, 2026

Responsibilities

Design and deliver a marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and off-line campaigns – driving high-intent demand and measurable revenue impact
Lead and coach a small team, executing integrated campaigns, ABM marketing, events, paid activity, and digital content
Build a data-first marketing function by owning analytics across traffic, engagement, pipeline growth with sales and conversion optimisation
Oversee continuous optimisation of digital channels and marketing tech infrastructure to improve insights, efficiency, and customer experience
Deliver a strategic events programme – including flagship events, webinars, sector activations, and speaker opportunities – to expand reach and deepen engagement
Oversee the global and regional marketing execution of campaigns across multiple channels (email, digital, social, content syndication, paid media, ABM, etc.)
Establish standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale
Manage centralised campaigns including the management of asset production, QA, and campaign optimisation
Work cross-functionally with content, product marketing, and demand generation to translate strategy into execution-ready campaigns
Identify internal and external resources for strategic account marketing execution
Implement marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently
Track ROI and implement improvements

Requirements

Progressive senior marketing leadership experience in B2B marketing functions and driving commercial growth through brand building, SEO, AI-informed optimisation, content and multi-channel digital strategies
10+ years B2B financial services / tech experience essential
Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making
Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion
Knowledge of growth marketing, brand leadership, and data-driven performance optimisation at scale
Future-focused strategic thinker, with a track record of leveraging emerging technologies and evolving marketing models to drive competitive differentiation
Implement marketing automation systems – HubSpot and Salesforce
Strong presentation skills
Ability to work independently and collaboratively with global teams
Familiarity with branding fundamentals and proficiency in digital marketing channels
Strong communication, collaboration, and problem-solving skills
3 days a week in the office

Consultant

Ronak Patel – Associate Director

Tel: [contact hidden]

Email: [Employer hidden — sign up to reveal]

Company

Posted by [Employer hidden — sign up to reveal]. [Employer hidden — sign up to reveal] is a specialist marketing and digital recruitment agency with over 30 years’ experience.