CRM Specialist

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£70,000 / year
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

CRM Strategy Marketing Automation HTML Editing A/B Testing Data Analytics Bilingual German Photoshop Campaign Management

FULL DESCRIPTION

CRM Specialist

Location: London

Salary: £60,000 - £70,000 Annually

Work Type: Permanent

Company: [Employer hidden — sign up to reveal]

Reference: AF-94-1JNPN5HQS

Date posted: 3rd May, 2026

Job Description

A financial services provider is seeking a CRM Specialist to design and implement the end-to-end CRM strategy targeting a number of key verticals.

Responsibilities

  • Create strategies to develop and implement large scale CRM campaigns using personalised content
  • Manage and execute the marketing campaign process and deploy outbound marketing channels (e.g., email, SMS, push).
  • Take ownership of the platform, ensuring optimal setup, maintenance, and utilisation.
  • Coordinate with the Data and product teams to ensure seamless integration with other systems and platforms.
  • Ensure correct tracking, attribution, and analytics mechanisms are in place.
  • Provide guidance to partners, helping them achieve their desired KPIs.
  • Conduct regular review meetings with partners, ensuring alignment on goals and strategies.
  • Manage and oversee the Adjust Platform for active mobile measurement
  • Contribute to the strategic direction of the company's Marketing CRM efforts, ensuring alignment with broader marketing and business goals.
  • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
  • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics
  • Building, nurturing and influencing strategic marketing relationships with Bank Partners

Requirements

  • Bachelor’s degree with at least 3-5 years experience in CRM ideally in financial services or anything B2C sports related
  • Ideally in a B2C environment in a large corporate
  • Experience with CRM tools
  • Prior working knowledge of enterprise level marketing automation platforms eg Marketo or SFMC
  • HTML editing and working knowledge required to be able to make edits to templates
  • Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
  • Fluent in English
  • Bilingual in German
  • Proficiency in Photoshop

Consultant

[Employer hidden — sign up to reveal] - Associate Director

Phone: [contact hidden]

Email: [contact hidden]

Company: [Employer hidden — sign up to reveal]

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