Demand Generation Marketing Specialist (ABM)
🔒 Confidential Employer
Posted 7 May 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£60,000 / year
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion
SKILLS
ABM
B2B SaaS
Demand Generation
Multi-channel Campaign Management
Pipeline Management
Data Analysis
CRM
Sales Alignment
FULL DESCRIPTION
Demand Generation Marketing Specialist (ABM)
[Employer hidden — sign up to reveal] is recruiting for a well-known international SaaS business. This is a permanent, hybrid role based in London with a salary of £50,000 - £60,000 per annum.
The Role
This is a high-impact position sitting at the heart of marketing and sales alignment. You’ll own and scale targeted ABM programmes while driving multi-channel demand generation campaigns across priority markets.
Key Responsibilities
- Develop and execute ABM strategies for key enterprise accounts
- Partner closely with Sales to align on target accounts and revenue goals
- Plan and optimise multi-channel campaigns (paid, content, email, events, LinkedIn)
- Drive pipeline growth and measurable ROI
- Own reporting, attribution and performance insights
- Test, learn and continuously optimise campaign performance
What They’re Looking For
- Proven demand generation experience within B2B SaaS
- Strong hands-on ABM experience
- Track record of driving pipeline and revenue impact
- Data-driven mindset with strong commercial acumen
- Confident working cross-functionally with Sales and senior stakeholders
- Experience in high-growth / scaling environments preferred
Consultant
Mal Galuszczynska - Manager, B2B & Tech
Phone: [contact hidden]
Email: Mal.Galuszczynska@[Employer hidden — sign up to reveal]
Reference number: AF-94-1JNPNLEA7
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