Global Marketing Director

Job Description

We're looking for a Global Marketing Director based in London. You'll own and execute the B2B marketing strategy that builds high-intent demand, and directly fuels revenue growth. You’ll be working closely with the Sales and Product Leadership team, and you'll shape targeted, purpose-driven communications that resonate across priority sectors and scale their reach.

Responsibilities

• Design and deliver a marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and off-line campaigns - driving high-intent demand and measurable revenue impact
• Lead and coach, a small team, executing integrated campaigns, ABM marketing, events, paid activity, and digital content
• Build a data-first marketing function by owning analytics across traffic, engagement, pipeline growth with sales and conversion optimisation
• Oversee continuous optimisation of digital channels and marketing tech infrastructure to improve insights, efficiency, and customer experience
• Deliver a strategic events programme - including flagship events, webinars, sector activations, and speaker opportunities - to expand reach and deepen engagement
• Oversee the global and regional marketing execution of campaigns across multiple channels (email, digital, social, content syndication, paid media, ABM, etc.)
• Establish standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale
• Manage centralised campaigns including the management of asset production, QA, and campaign optimisation
• Work cross-functionally with content, product marketing, and demand generation to translate strategy into execution-ready campaigns
• Identify internal and external resources for strategic account marketing execution
• Implement marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently
• Track ROI and implement improvements

Requirements

• Progressive senior marketing leadership experience in the B2B marketing functions and driving commercial growth through brand building, SEO, AI-informed optimisation, content and multi-channel digital strategies
• 10+ years B2B financial services / tech experience essential
• Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making
• Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion
• Knowledge of growth marketing, brand leadership, and data-driven performance optimisation at scale
• Future-focused strategic thinker, with a track record of leveraging emerging technologies and evolving marketing models to drive competitive differentiation
• Implement marketing automation systems – HubSpot and Salesforce
• Strong presentation skills
• Ability to work independently and collaboratively with global teams
• Familiarity with branding fundamentals and proficiency in digital marketing channels
• Strong communication, collaboration, and problem-solving skills
• 3 days a week in the office