Audience Analyst (6 Month FTC)

Job Description

[Employer hidden — sign up to reveal] is the biggest news brand in the UK, publishing hundreds of stories a day and reaching 25m readers each month (PAMCo). Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

Your Team: Our hugely successful, award-winning Audience Development team sits at the core of our publishing operation and is constantly evolving, growing new audiences, and building engagement and loyalty with our readers.

Your Role: We’re looking for an Audience Analyst to work in our fast-paced newsroom and provide support to the Audience department, journalists and editors - from day to day performance updates to longer term analysis. You’ll need to be able to extract insight from data using various analytics tools and present it in a clear way for stakeholders.

Day to day you will:

• Monitor and analyse our video performance on a daily and weekly basis across YouTube, Meta, TikTok and more
• Provide insight and make recommendations to our newsroom in order to grow our audience
• Liaise with the Audience and Video departments to build our video strategy and long-term projects
• Proactively analyse our video performance and make data-led recommendations
• Work closely with [Employer hidden — sign up to reveal]’s Audience Managers as well as [Employer hidden — sign up to reveal]’s central analytics team
• Decide what tools we should use to maximise our understanding of our traffic
• Provide deep-dive performance reporting on Sun Originals portfolio, identifying which formats drive the highest loyalty and "appointment viewing" behaviors
• Track the migration of our audience from social feeds to CTV, helping us understand the full lifecycle of a Sun Video viewer.
• With CTV playing a bigger role than ever, analyze how our content performs on the "big screen" alongside social platforms like TikTok, Meta, and YouTube.

What we’re looking for from you:

• Experience with web and video analytics tools, including YouTube studio and other platform analytics tools
• Knowledge of Google Looker Studio and other data visualisation tools such as Tableau
• Advanced Excel skills and experience of working with large data sets
• Ability to work in a fast-based news environment while also running longer-term projects
• Strong communication and presentation skills, both written and oral, with the ability to translate data effectively for those who are not familiar with it
• Confidence in delivering and presenting actionable insights and analysis to stakeholders
• A logical approach and problem solving skills, with the ability to draw meaningful conclusions from disparate and incomplete sources
• Understanding of complex business questions and be able to frame the right analytical questions

Life at [Employer hidden — sign up to reveal]

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At [Employer hidden — sign up to reveal], we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at [Employer hidden — sign up to reveal]. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and Next Gen.

Benefits

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 30 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [Employer hidden — sign up to reveal].

If you need support with your application or would like to apply in an alternative format. Please get in touch with us on [Employer hidden — sign up to reveal].