Senior Audience Development Manager

Job Description

The Sun is the biggest newsbrand in the UK, across print and digital. The Sun’s multi-award-winning Audience department sits at the heart of our newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. The team is constantly evolving, growing new audiences, and building engagement and loyalty with our readers and viewers.

Your role: The Sun is looking for a talented, dynamic individual, with newsroom and audience development experience, to manage data-driven editorial projects with the aim of reaching new audiences and driving loyalty and engagement.

The role is based at [Employer hidden — sign up to reveal]’s London headquarters. We will expect you to work from the office at least three days a week.

Day to day you will:

• Deliver insights and recommendations that drive editorial, distribution, engagement and commercial strategies
• Present and implement persuasive, data-led strategies that are based on an understanding of the Sun’s content and audience, to support and diversify The Sun’s digital growth
• Partner with editorial teams to identify and implement SEO best practices and other content optimisation techniques to maximize reach and discoverability on Google, social media, and other key referral platforms
• Work with editorial, product, and commercial teams to ensure audience insights are integrated into content planning, product development, and monetisation strategies
• Create and distribute regular performance reports, providing a clear picture of audience growth, engagement metrics and referral traffic to key stakeholders
• Stay ahead of industry trends, competitor strategies and new technologies, including AI tools and platform changes, and recommend how to best leverage them to reach and engage new audiences
• Support strategies to grow diversified commercial revenues, particularly around video, membership, ecommerce, across our newsrooms including in the US.

What we are looking for from you:

• Be able to analyse and explain complex data, and persuasively present findings around the newsroom
• Have a strong understanding of content, SEO and social media
• Have experience using a variety of audience and analytics tools such as Google Trends, Google Analytics, Data Studio, Newswhip, News Dashboard and Semrush
• Be assertive within the team, unflappable under pressure, and have experience of working collaboratively with multidisciplinary teams
• Have an outstanding attitude and be a good team player
• Be a self-starter, organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches
• Demonstrate an understanding of the Sun brand, its competitors and the wider digital publishing market.

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

Benefits

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 30 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on [Employer hidden — sign up to reveal]? (Note: the actual email in the page is [email protected] but that domain is not company domain; I'll leave as text without tagging because it's not company domain? The instruction says email addresses containing the company domain. The company domain would be newsuk.com or newscorp.com? The email given is [email protected] which is a generic accommodation email, not company domain. I'll not tag it.)