Creator Partnerships Manager (TikTok One & UGC, Paid Social)
SKILLS
FULL DESCRIPTION
Creator Partnerships Manager (TikTok One & UGC, Paid Social)
[Employer hidden — sign up to reveal] is hiring a Creator Partnerships Manager in London. This is a hybrid, full-time role requiring 3 days per week in the office.
About the Company
[Employer hidden — sign up to reveal] is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, [Employer hidden — sign up to reveal] became the first product of its kind to reach a $1B valuation in 2024. With 7M paid subscribers, [Employer hidden — sign up to reveal] is building the next generation of digital health – AI-powered, privacy-first, clinically backed.
The Role
We're looking for someone who sits at the intersection of creators, creative, and paid social - gets TikTok at a native level, can scale UGC pipelines, and knows how to turn data into better briefs, content, and results. As a Creator Partnerships Manager, you'll manage a scalable UGC pipeline for paid social, working closely with creators and internal production teams.
- Launch and manage briefs via TikTok One and other creator marketplaces
- Build and manage a network of in-house creators
- Establish creator strategy (personas, roles, segments)
- Develop and own creative strategy
- Build and maintain a consistent UGC production pipeline
- Develop clear, performance-driven briefs
- Partner closely with the production team on editing, iterations, and scaling winning creatives
- Oversee high-volume content output with fast turnaround times
- Analyze creative performance (CTR, hooks, conversions) to identify winning patterns
- Translate insights into new briefs, iterations, and testing frameworks
- Provide structured, actionable feedback to creators to improve performance over time
- Collaborate with paid media teams
Requirements
- 2–5 years in influencer marketing, UGC, or performance creative roles
- Strong understanding of paid social performance drivers
- Experience optimizing content specifically for paid ads, not organic
- Experience using TikTok One
- Strong understanding of TikTok-native content - trends, hooks, formats, and storytelling styles
- Experience managing content pipelines at scale (multiple assets, fast testing cycles)
- Experience managing and collaborating with creators
- Comfortable working cross-functionally with production/editing teams
- Highly organized and detail-oriented in a fast-paced environment
Benefits
- Competitive salary and annual reviews
- Opportunity to participate in [Employer hidden — sign up to reveal]'s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year [Employer hidden — sign up to reveal]
- [Employer hidden — sign up to reveal] Premium for friends & family, plus more health, pension and wellbeing perks