Content Strategist (Video) – Perimenopause

About the Role

[Employer hidden — sign up to reveal] is the world’s #1 health & fitness app. We’re looking for a Video Producer to own and drive the creative strategy for [Employer hidden — sign up to reveal]’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth.

What You Will Do

• Own creative strategy for a user segment – develop creative vision and content strategy for Perimenopause Mode.
• Turn product experience into content – analyse existing product features and identify content opportunities.
• Lead content ideation and production – partner with creators to develop briefs and scripts, manage end-to-end production.
• Build personalised content systems – work with engineers on content logic and personalisation algorithms.
• Drive experimentation and optimisation – use performance data to refine creative strategy.

Who You Will Work With

Product Managers, Content Creators & Designers, Growth/UA teams, Engineers, Legal, Medical & Science teams.

What We’re Looking For

• Experience: 4+ years in creative production, content strategy, digital or social media. Proven track record producing video/motion content at scale.
• Skills: Creative thinking + storytelling, ability to translate user insights into content strategy, experience writing briefs and scripts, understanding of content personalisation and user segmentation, comfortable with data and performance metrics.
• Mindset: Deep empathy for users, product mindset, hands-on and proactive, strong collaborator across teams.
• Nice to have: Experience in health, wellness, or femtech; algorithm-driven or personalised content systems; familiarity with UA/performance creatives.

How We Work

We’re a mission-led, product-driven team. Hybrid model with 3 days per week in the London office (Tues, Weds, Thurs). We move fast, stay focused, and take ownership. Debate is encouraged, decisions are shared.

What You’ll Get

• Competitive salary and annual reviews
• Opportunity to participate in [Employer hidden — sign up to reveal]’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay
• Accelerated professional growth
• In-person collaboration in hybrid model
• 5-week fully paid sabbatical at 5-year [Employer hidden — sign up to reveal]versary
• [Employer hidden — sign up to reveal] Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, Equity and Inclusion

At [Employer hidden — sign up to reveal], we are an equal opportunity employer and welcome applicants from all backgrounds. Read our privacy notice for job applicants.