Director Product Marketing (f/m/d)
SKILLS
FULL DESCRIPTION
Director Product Marketing (f/m/d)
[Employer hidden — sign up to reveal] is hiring a Director Product Marketing to lead their product marketing function. This role owns value articulation, positioning, and go-to-market execution for [Employer hidden — sign up to reveal]'s platform and solutions. Based in Reading (UK), hybrid working.
What do we do?
Introducing [Employer hidden — sign up to reveal] Platform - pioneering a new era in construction software. [Employer hidden — sign up to reveal] seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform.
What your day will look like
As the Director of Product Marketing you will lead [Employer hidden — sign up to reveal]’s Product Marketing function to drive revenue growth, platform adoption, and market differentiation across the built asset lifecycle. This role owns value articulation, positioning, and go-to-market execution for [Employer hidden — sign up to reveal]’s platform and solutions.
- Define and drive the global Product Marketing strategy across [Employer hidden — sign up to reveal]’s Built Asset Lifecycle Platform.
- Own platform-level positioning and cross-module value propositions.
- Establish and own a standardised value story framework.
- Lead global and regional GTM planning for product releases.
- Own the messaging foundation that Demand Generation builds on.
- Lead the narrative and agenda shaping of [Employer hidden — sign up to reveal]’s most visible market moments.
- Ensure global positioning and messaging are adapted to regional market needs.
- Maintain a strong understanding of AI trends.
- Own competitive positioning across key markets.
- Build, mentor and lead a high-performing international Product Marketing team.
What you need to fulfill the role
- 8–12+ years of experience in B2B Product Marketing, including senior leadership roles.
- Strong background in enterprise SaaS; experience in construction, infrastructure, engineering, or asset management software highly preferred.
- Proven success leading international, multi-product and platform GTMs.
- Demonstrated expertise in positioning, messaging, and value proposition development.
- Strong understanding of AI concepts and their application in B2B software and marketing.
- Practical experience using AI tools (e.g. ChatGPT) to improve marketing productivity.
- Experience working closely with Product Management, Sales, Demand Generation, and Customer Success.
- Comfortable operating in ambiguity and building structure while delivering results.
- Excellent communication, storytelling, and stakeholder management skills.
- Based in the UK (Greater London or Reading area) with willingness to travel.
What we offer
Lunch 'n' Learn Sessions, Women's Network, LGBTQIA+ Network, Coffee Chat Roulette, Free English Lessons, [Employer hidden — sign up to reveal] Academy, Social Events, Volunteering Activities, Open Forum with Leadership Team (Tp Café), Hybrid working, Unlimited learning.
Your contact
Ulrike Ecke
Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.
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