Paid Social Executive

About the team

We’re a passionate team on a mission to make [Employer hidden — sign up to reveal] the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Social particularly Meta is a core growth engine, driving discovery, demand creation, and efficient customer acquisition at scale.

About the role

As a Paid Social Executive (Meta-focused), you’ll support the execution, optimisation, and scaling of our Meta activity across multiple markets. Reporting into the Paid Social team, you’ll play a key role in bringing campaigns to life, working across creative, targeting, tracking, and performance analysis.

Key Responsibilities

• Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
• Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
• Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
• Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
• Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
• Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
• Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
• Workflow support: Help manage workflows for creative production, translations, and approvals.
• Support reporting: Assist in building performance reports and extracting key insights.
• Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences.
• Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
• Creative feedback loops: Provide structured feedback on ad performance.
• Trend spotting: Identify emerging trends on Meta.
• AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
• Market expansion support: Assist in launching and scaling campaigns in new international markets.
• Data-driven thinking: Apply an analytical mindset to interpret performance.
• Collaboration: Work closely with Creative and Growth teams.
• Channel expansion mindset: Support testing and early-stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest).

Skills, Knowledge and Expertise

• Experience in Paid Social, ideally with a strong focus on Meta (Facebook/Instagram)
• Strong analytical mindset with ability to interpret performance data
• Understanding of creative testing and performance marketing principles
• Attention to detail, especially in campaign setup and QA
• Experience working with creatives (video/static) and providing feedback
• Familiarity with Meta Ads Manager and tracking (pixel, events)
• Ability to manage multiple tasks and prioritise effectively
• Strong communication and collaboration skills
• Nice to have: Experience across multiple international markets, familiarity with AI tools, understanding of attribution and tracking, experience with performance reporting tools, interest in TikTok/Pinterest advertising

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] and [Employer hidden — sign up to reveal] exist to create a world where everything has value and nothing is wasted, on a global scale. Together, we form the UK and European operations of the Vintage Group, united by one purpose, one mission, and one set of values.

[Employer hidden — sign up to reveal] is our UK operation and the foundation of our business. [Employer hidden — sign up to reveal] is our European operation.

We are building the world’s largest international trading platform for pre-loved items.

Equal Opportunities

At [Employer hidden — sign up to reveal], we’re committed to creating an inclusive environment.