About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact.

About the Role

We are seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving our growth within the crucial Symbols & Independents (S&I) retail sector. As part of a collaborative territory team, your ability to work together to achieve shared goals will be crucial to our collective success.

What We're Looking For

• Sales & Growth Execution: Proactive distribution, target delivery, energy focus.
• Category Expertise & Partnership: Build lasting relationships, act as a trusted advisor, execute with excellence.
• Field Operations & Collaboration: Flawless organisation, team collaboration.

Key Responsibilities

• Determined pursuit of distribution and availability of the [Employer hidden — sign up to reveal] core brand range.
• Consistently achieve sales KPIs including market share growth and display placement.
• Play a frontline role in delivering the ongoing Energy Portfolio distribution plan.
• Build rapport quickly to secure commitment from customers.
• Use market insight to educate retailers and offer re-merchandising support.
• Ensure brands are perfectly represented at point of purchase through POS materials.
• Maintain excellent time management and route planning.
• Operate as part of a broader territory team to achieve shared goals.

What You'll Bring

• Proactive initiative and self-motivation
• Resilience and confidence
• Exceptional communication and relatability
• Learning agility
• Deep customer insight

Essential Requirements

• Must hold a full, valid UK driving license.
• Must be comfortable working directly with alcohol products.
• Excellent written and verbal communication skills.
• Flexibility to attend occasional monthly team meetings (overnight stays may be required).

What We Offer

• Competitive salary reviewed annually
• Quarterly bonus linked to business performance
• Company car to fulfil the needs of the job
• Defined contribution pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare cash plan
• Flexible benefits (discounts, gym memberships, technology purchases)
• Life assurance
• Save as you earn scheme
• Staff sales discount

How to Apply

Latest closing date for applications is 5th May 2026. Apply now via the application link. [Employer hidden — sign up to reveal] is an equal opportunities employer and happy to discuss reasonable adjustments. Speculative CVs from agencies will not be accepted.

For more information, visit our careers platform: https://www.agbarr.co.uk/careers/barr-soft-drinks/why-work-with-us/