CRM Lead
SKILLS
FULL DESCRIPTION
CRM Lead at [Employer hidden — sign up to reveal]
Location: Remote (EMEA time zone) | Type: Full-time | Experience: Mid-Senior level
[Employer hidden — sign up to reveal] is seeking an experienced CRM Lead to own and elevate the entire CRM function, driving revenue through lifecycle marketing, segmentation, and data-driven campaigns.
About [Employer hidden — sign up to reveal]
[Employer hidden — sign up to reveal] provides a truly global mobile connectivity service up to 90% cheaper than traditional roaming. With over 1 million users and a 4.6 Trustpilot rating, we've grown 4-5x year on year and recently closed a $12M Series A. We're a fully remote team of 60, planning to grow to 100+.
About the role
This is a one-person show role. You will own the CRM function end-to-end: strategy, platform, segmentation, and results. Reporting to the Director of Growth, you'll work closely with Product and leadership on user communication across onboarding, activation, retention, reactivation, and in-app messaging.
What you will do
- Own the CRM strategy end-to-end: lifecycle architecture to daily campaign execution across email, push, and in-app channels
- Build and manage user journeys for key stages: onboarding, activation, retention, reactivation, and win-back
- Work hands-on in our CRM platform (currently OneSignal) to build, test, and ship campaigns
- Segment user base by behavior, product line, lifecycle stage
- Make data-driven decisions independently
- Collaborate with Product on notification and email flows for new features
- Collaborate with Growth on reactivation strategy and revenue-tied CRM initiatives
- Think and speak in revenue terms: LTV impact, reactivation revenue, retention rates
- Eventually build and lead a small CRM team
What you will bring
Must-haves
- 5+ years in CRM, lifecycle marketing with end-to-end ownership
- Proven ability to build full lifecycle flows independently
- Hands-on experience with CRM/messaging platforms (OneSignal, Braze, MoEngage, etc.)
- Strong data literacy
- Revenue-oriented thinking
- Excellent cross-functional communication
- Startup mindset
Nice-to-haves
- Experience with CRM platform migrations
- Basic SQL or data querying
- Background in travel, fintech, or consumer subscription apps
What we offer
- Stock options
- Hardware you need
- Fully remote (Europe-friendly time zone, CET ±2 hours)
- Full-time local contract via EOR
- Supportive, diverse, inclusive team
Interview Process
- Recruiter screen - 30 min
- Deep-dive with Hiring Manager - 60 min
- Culture interview - 45 min
- Take-home assignment
- Final interview - 60 min