The opportunity

You’ll lead on strategic campaign execution, drive media engagement, and be the go-to specialist when it comes to combining creative ideas with smart, SEO-led thinking.

Position overview

• Job Type: Full-Time
• Salary: £30,000+
• Required Experience: PR & Marketing
• Location: Remote - UK (London, Leeds, Manchester)

Required skills

• Hands-on digital PR experience
• Excellent communication and presentation skills
• Ability to think 'outside-the-box'
• Proficient in Microsoft Office/Excel
• Excellent writing and organisational skills
• Proactive with the ability to multi-task
• Knowledge of search engines and basic approaches to SEO

Key objective

As a Digital PR Specialist, you’ll manage the daily strategy and execution of PR campaigns that connect with journalists - and with Google. From link intersection and keyword analysis to ideation, media outreach, and reporting, this is a practical role where you’ll play a crucial part in delivering results, resolving issues, and defining what excellence looks like in DPR.

Core responsibilities

• Lead on the planning and execution of Digital PR campaigns - from concept through to coverage
• Use SEO tools like Ahrefs to conduct link intersects, keyword gap analysis, and inform outreach strategies
• Write data-led press releases and story angles tailored to journalists
• Build and manage custom media lists using platforms like Muck Rack and Buzzstream
• Spot underperforming campaigns and pivot with confidence - refining outreach, angles or formats
• Monitor relevant news trends and jump on reactive opportunities
• Join client WIPs, support in QBRs, and contribute to campaign strategy as the trusted PR expert
• Mentor Executives on delivery best practices and lead occasional skills workshops
• Regularly meet and exceed link KPIs, contributing to measurable SEO growth for clients

About you

• Native-level English speaker
• Proven Digital PR experience, with a strong portfolio of link placements
• Confident using Ahrefs to shape DPR SEO strategy and report on impact
• Excellent writing and communication skills (internal and external)
• Highly organised, proactive, and solution-focused - you spot challenges early and act fast
• Passionate about news, media and SEO - you get the buzz of a campaign landing
• A natural collaborator - you enjoy bringing others with you and helping them grow
• Worked on international markets or campaigns previously
• Based in the UK

Why [Employer hidden — sign up to reveal]?

• 4-day work week (Fridays off)
• Fully remote work (UK-based)
• Co-working credits across the UK
• Cash health plan
• Nomad days
• Company Socials
• 83+ paid days off every year
• Transparent progression opportunities
• Christmas shut-down
• Get your birthday off
• Company pension
• Enhanced family leave