Job Summary

We are seeking an ambitious Area Business Manager to build, maintain and enhance our relationships with retailers across Northern England and Scotland. Your goal will be to deliver [Employer hidden — sign up to reveal] budgeted sales and share of business through nominated independent retailer businesses within the buying group channel.

Key Responsibilities

• Deliver agreed sales, margin and customer satisfaction targets by developing and executing channel and account business plans aligned to company and retailer strategies.
• Drive ranging, availability, merchandising and promotional execution across accounts to maximise sell through, conversion and brand representation.
• Forecast sales, manage stock flow and optimise replenishment to deliver profitable growth across physical and online channels.
• Implement national and regional promotions, supporting brand and product awareness through dealer engagement, training and in‑store activity.
• Build and maintain strong relationships with key retail stakeholders and internal sales and marketing teams, ensuring clear communication and effective collaboration.
• Develop and execute sales strategies by account and product category, identifying opportunities, barriers and tactical solutions to exceed performance targets.
• Ensure retail staff are trained and confident in communicating product features, benefits and launches.
• Analyse area, store and category performance, providing regular reporting and insights to inform future sales, category and brand strategies.
• Plan and manage an effective journey plan to ensure regular, value-adding contact with key decision makers.
• Work closely with the Key Account Sales Manager to align area plans with wider business objectives.

Requirements

• A track record of delivering profitable sales growth
• Numeracy, and an ability to identify trends and opportunities i.e. manage tactical expenditure to drive demonstrable ROI
• Advanced social, communication, negotiation & influencing skills & behaviours
• Products based sales experience within the retail space

Life at [Employer hidden — sign up to reveal]

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!

Equal Opportunity

[Employer hidden — sign up to reveal] is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation: For reasonable accommodation requests, please contact [Employer hidden — sign up to reveal] or by mail to [Employer hidden — sign up to reveal] Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK.