About the Company

Hi, we’re [Employer hidden — sign up to reveal]. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Founded in 2013, our mission was to make sending and receiving flowers the joy that it should be. We announced £75 million Series D funding in 2021 and acquired bloomon and Bergamotte. Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. Starting with the [Employer hidden — sign up to reveal] brand, we're expanding our gifting offering. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination. More at www.bloomandwild.com/careers.

Digital Marketing Team @ [Employer hidden — sign up to reveal] Group

The digital marketing team is responsible for driving sustainable growth in all markets through innovative campaigns. Reporting to the Head of Acquisition, this role spans media buying, creative strategy and cross-market operational excellence.

The Role

Own, lead and continuously evolve the Paid Social strategy across multiple markets, driving Acquisition and Retention performance through structured testing, proactive roadmap planning, and the smart use of AI-powered tools. You'll be the central force coordinating Paid Social delivery across [Employer hidden — sign up to reveal] and bloomon.

Responsibilities:

• Own the Paid Social strategy and delivery for both B&W and bloomon, acting as the key stakeholder for all creative delivery touchpoints.
• Stay close to trading, continuously optimising creatives and campaigns to hit or exceed order volume and CAC targets.
• Explore new digital channels and formats, seizing creative opportunities.
• Plan Brand Lift Studies and Brand Awareness Campaigns, aligning creative, testing, and media buying strategies.
• Build a continuous loop of performance reporting and learnings.
• Own and maintain a rolling multi-market Paid Social roadmap, using project management tools like Asana.
• Build templates, processes and repeatable systems that reduce manual processes.
• Actively seek out, design and implement AI-powered tools and workflows.
• Lead structured creative testing across all markets with clear hypotheses, ensuring at least one statistically significant test per market per month.
• Scale winning creative frameworks quickly and efficiently.
• Monitor creative and platform trends and translate them into actionable test briefs.
• Champion creative testing tools to systematise and accelerate iteration.
• Own the briefing process end-to-end, briefing creative and brand teams.
• Provide recommendations on brand campaigns and inform the brand team of new features.
• Socialise the testing framework to get stakeholder buy-in.
• Present BAU retros and test results in clear, visual formats.
• Manage multiple stakeholder relationships across markets.

You’ll love this role if you…

• 4+ years managing Paid Social campaigns, with emphasis on creative strategy and performance marketing.
• Deeply analytical but creatively minded.
• Trend-obsessed: keep up with latest creative trends and platform updates.
• A strong communicator with excellent interpersonal skills.
• Highly organised with excellent attention to detail.
• An initiator: take initiative to improve processes and add commercial value.
• You thrive both working remotely and when in the office at least once a week.
• Comfortable at pace.
• AI-driven mindset, leveraging AI tools to automate reporting and enhance optimisation.
• Bonus: Experience with creative testing tools, familiarity with other digital channels (SEO, SEA, Affiliates), experience using AI tools, exposure to scaling international markets.

Belonging @ [Employer hidden — sign up to reveal]

We are committed to building a diverse team. Our champions community actively advances our culture of inclusion and belonging, organised around 8 pillars of diversity.

Our ways of working

We believe in the power of connection. Some teams work together in person every day, others connect in person every quarter. Flexibility supports you, your work, and your team. We trust our teams to make the right decisions. Our values: Lead change for good, Think deeply act swiftly, Care wildly, Stay open be curious.

Work that works for you

• Flexible working & work from abroad
• 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday
• 1 Volunteering day each year
• Enhanced family leave and workplace nursery scheme
• Flexible training framework
• Irresistible discounts on products
• Share in success with equity options from day 1
• ClassPass membership

For more information on perks & benefits, see www.bloomandwild.com/careers.