The Brand

Co-founded by Ellie Goulding, [Employer hidden — sign up to reveal] has become one of the UK’s fastest-rising FMCG brands and one of the most exciting. From ready-to-drink cocktails to draught serves, [Employer hidden — sign up to reveal] sits at the intersection of premium quality and modern lifestyle. It’s built for consumers who expect more: better ingredients, better taste and brands that actually reflect how they live today.

The Role

• Define and evolve the brand strategy as the business enters its next growth phase
• Lead bold, culturally relevant campaigns that cut through not blend in
• Build a digital-first brand ecosystem, with social and video at its core
• Turn insight into action and action into commercial impact
• Own activation across channels from disruptive launches to standout partnerships
• Be the driving force behind how the brand is seen, felt and talked about

Who This Is For

You’re likely already a successful FMCG Senior Brand Manager or Marketing Manager but frustrated by slow decision making. You want more ownership, pace, and impact.

You’ll bring:

• A track record of growing brands ideally in FMCG or fast-paced categories like fashion or beauty
• A challenger mindset
• Strong instincts for what cuts through culturally
• Deep understanding of digital-first marketing especially TikTok, Instagram, and YouTube
• Experience building engaged audiences
• Ability to balance creativity with commercial results

Application Instructions

For an initial confidential conversation, contact Rich Howell at [contact hidden]. Alternatively, use the 'Apply Now' button on the job page. [Employer hidden — sign up to reveal] is exclusively partnered with Marvel FMCG for this role.