Regional Sales Manager - East Anglia

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
East Anglia
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

FMCG field sales Beer and drinks category knowledge Negotiation skills Influencing skills New business development Relationship building Commercial acumen Territory management

FULL DESCRIPTION

Regional Sales Manager - East Anglia

We are proud to be partnered with one the drinks industries most iconic craft breweries on an exciting opportunity to join their dynamic UK On-Trade Sales team.

  • Discipline: Drink - Beer
  • Job functions: Sales - Convenience
  • Job type: Permanent
  • Salary: £36000
  • Job ref: 54255
  • Published: 1 day ago

Why this role?

Be part of a business that challenges convention, pushes boundaries and does things differently. This brewery are bold, innovative and unapologetically themselves — they want you to embrace that spirit.

An opportunity to represent an iconic craft beer brand within the On-Trade, working with independent free trade and leased & tenanted accounts to deliver real commercial impact.

A role that offers autonomy, responsibility and the chance to make a genuine difference to your territory, whilst gaining exposure to key operators and multiple groups within the UK drinks industry.

The Role…

Take ownership of your territory and be the face of one of the most iconic craft breweries across the On-Trade. Grow distribution by identifying and winning new business, whilst developing existing stockists to maximise visibility, listings and rate of sale.

This is a role for someone who thrives in a fast-paced, target-driven environment and enjoys being out in trade building genuine partnerships.

The Company…

A globally recognised craft beer business built on passion, attitude and a desire to challenge the status quo. Fiercely independent in spirit, they combine strong local roots with global ambition.

Driven by purpose and bold thinking, committed to innovation, quality and creating unforgettable experiences for customers.

With a culture built around ownership, energy and authenticity, this is a business that empowers its people and invests in their development.

If you see yourself as ambitious, resilient, commercially minded and driven to work within hospitality and beer, this could be the perfect next step.

You…

This role would suit someone with experience in FMCG field sales or a senior hospitality professional ready to step into a commercial role.

So, if you have a strong understanding of the beer and wider drinks category, are commercially astute with solid negotiation and influencing skills, can identify opportunities and confidently close new business, this could be the perfect role for you to drive your network and career in the drinks industry.

How can we make our recruitment process more accessible for you?

You can always talk to us about any adjustments you need to make your life easier.

We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone.

Feedback is extremely important

not only is it common courtesy, but we know it can help improve mental health, provide clarity, and help you improve. We will aim to respond to all applications within 2 working days.

Responding makes us human.

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