About [Employer hidden — sign up to reveal]

Founded in 2018, we've already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. [Employer hidden — sign up to reveal] is transforming health: we've built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life. To deliver on our transformative mission, we are guided by our 5 company values: Patients first, Learn fast, Own the quality, Succeed together, Care deeply. Backed by top-tier investors, [Employer hidden — sign up to reveal] is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The role

We're looking for a Senior Paid Social Lead to own and evolve [Employer hidden — sign up to reveal]'s paid social function. This is not a campaign management role — you will define how paid social drives growth, combining creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels. You'll build a creative-first growth engine, scaling high-quality acquisition in a competitive, regulated category.

You'll be:

• Own paid social strategy - Define best-in-class approach across Meta, TikTok and beyond - Set direction on asset mix (video vs static), formats (Reels, Stories, Feed), and creative types (UGC vs hi-fi) etc. - Develop clear POVs on what works, why, and what to test next
• Lead creative & the flywheel - Build and run a high-velocity creative system (hundreds of assets/month) - Translate performance into actionable creative insights and hypotheses - Partner with creative teams to deliver platform-native, performance-led output
• Scale production through automation - Design workflows to support 1,000+ concurrent ads - Implement modular frameworks (e.g. Hook × Body × CTA for video) - Leverage tools like Smartly.io for feed-based and templated creative
• Own testing, structure & scaling - Define account structures for modern algorithmic bidding environments - Lead testing across creative, bidding, and landing experiences - Scale efficiently while navigating platform constraints and restrictions
• Drive signals & performance quality - Own how data feeds performance (CAPI, event design, value-based optimisation) - Use tools like Motion and BI platforms to identify winning patterns

We're looking for someone who has:

• 7+ years in Paid Social with experience scaling high-spend accounts
• Strong, opinionated understanding of: Video vs static, UGC vs hi-fi AND Platform-native formats (Meta & TikTok)
• Proven ability to drive creative-led growth, not just media buying
• Experience with creative automation, feeds, or templated production
• Deep knowledge of platform mechanics (bidding, structure, signals)
• Comfortable with data, attribution, and incrementality

It's a bonus if you have:

• Experience with Smartly.io or similar tools
• Background in regulated or high-LTV categories
• Exposure to broader growth channels (PPC, SEO, Display, CRO)

Our benefits include...

• Share options.
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with [Employer hidden — sign up to reveal]).
• Health insurance with Vitality.
• Electric car salary sacrifice scheme with Octopus.
• Enhanced maternity and parental leave.
• Nursery benefit provided by YellowNest.
• Employee assistance programme (access to therapy, financial planning and discounts).
• Generous pension (includes both employee and employer contributions).
• Flexible working options, including a dog-friendly office in Farringdon.
• Personal training and development budget via Learnerbly.
• Wellhub membership, giving you access to over 2,000 locations in the UK.
• Cycle to work scheme.
• Season ticket loan.
• Discount on [Employer hidden — sign up to reveal] products for your friends and family.
• Paid volunteering days.
• An additional 2 weeks off once you reach your 5th anniversary with [Employer hidden — sign up to reveal].

Diversity at [Employer hidden — sign up to reveal]

At [Employer hidden — sign up to reveal], people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring. We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued. Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.