Head of Supporter Retention

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
London
TYPE
Contract
LEVEL
Director
SALARY
£58,221 / year
CATEGORY
Nonprofit & Charity
This role is not offered with visa sponsorship, though the employer is a licensed UK sponsor

SKILLS

Supporter Retention Strategy Direct Marketing (Digital, Mail, Telephone) People Management Budget Management Data Analysis and Insight Feminist Principles and Anti-Racist Practice Fundraising Regulation and GDPR Communication and Writing Skills

FULL DESCRIPTION

Head of Supporter Retention

Role Title: [Employer hidden — sign up to reveal] - Head of Supporter Retention
Salary: £49,508 to £58,221
Location: Hybrid: London or Chard, Somerset
Tenure: Fixed term - 1 year (Right to work in the UK required)

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is a member of the [Employer hidden — sign up to reveal] Federation, an international charity that works with women and girls living in poverty. We work with our partners and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want.

The Role

We are looking for an experienced and strategic Head of Supporter Retention to lead and develop our supporter retention programme during a pivotal year of delivery and organisational change. You will provide strategic and people leadership to a high-performing team, owning the retention strategy end-to-end and ensuring supporters experience engaging, values-led and respectful communications that maximise long-term income and loyalty.

Key Accountabilities

  • Developing and managing the retention budget, including planning, reporting, and re-forecasting.
  • Providing leadership to the Retention team, supporting them to develop exceptional marketing campaigns that comply with relevant codes of practice and meet targets.
  • Creating an environment that promotes best practices and empowers team members to run quality programs.
  • Collaborating across fundraising, data, digital and campaigns to deliver integrated, insight-driven supporter journeys.
  • Ensuring communications authentically represent our rights holders, align with feminist principles and support [Employer hidden — sign up to reveal]'s broader organisational objectives.

Essential Requirements

  • Proven experience leading supporter retention or direct marketing programmes across multiple channels (digital, mail, telephone).
  • Strong people management experience with a track record of developing high-performing teams.
  • Experience managing large budgets and delivering against income targets.
  • Excellent communication and writing skills, with the ability to adapt style for different audiences.
  • Strong analytical capability, using data and insight to inform decision-making.
  • A commitment to feminist principles, anti-racism and safeguarding.
  • Knowledge of fundraising regulation, GDPR and best practice.

Desirable

  • Change management experience, particularly within fundraising or complex organisations.
  • Experience working within an INGO or international development context.

Additional Information

[Employer hidden — sign up to reveal] is committed to diversity, equality, inclusion and belonging. We especially welcome applications from under-represented/marginalised communities. AAUK is a Disability Confident Committed organisation. All offers subject to satisfactory references and screening checks including Misconduct Disclosure Scheme. For questions, contact [Employer hidden — sign up to reveal]. Closing date: 11 May 2026.

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