Founding Sales Lead

🔒 Confidential Employer
Posted 6 May 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

B2B SaaS Sales Consultative Selling Outbound Sales Pipeline Management Complex Procurement ROI Storytelling AI Products (Desirable) Hiring and Team Building

FULL DESCRIPTION

Founding Sales Lead

[Employer hidden — sign up to reveal] is hiring a Founding Sales Lead for a new AI-powered workforce management venture. This is a first sales hire role, owning the full commercial engine from outreach to contract, with the backing of [Employer hidden — sign up to reveal]. The role requires 5+ years of B2B SaaS sales experience, ideally in health-tech or HR tech, and a hunter mindset. The position is full-time, permanent, hybrid in London.

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is Europe's largest HealthTech company — £500m in revenue, 10,000+ carers and nurses, 2.5 million patient visits a month. We've built the largest home healthcare dataset in Europe and used it to reduce hospitalisations by up to 70%, saving the NHS more than £1bn. Now we're backing something new. One of the ventures in our portfolio is building an AI-powered platform that's already transforming how frontline workforces are managed. We have a suite of AI agents that are live, in production, growing 40% month on month with a pipeline of mid-to-enterprise deals. We can't say much more here. What we can say: this is a first sales hire role, working directly with the MD of the venture, with the full backing and infrastructure of [Employer hidden — sign up to reveal] behind it. You'll own the commercial engine end to end — first outreach to signed contract, positioning to pricing, CRM to forecast — and build the sales function around you. This is a career maker. We're already hiring the next two commercial heads — you'll help pick them and set the standard they work to.

What you'll do

  • Split the book with the Venture MD — take on as much as you can land
  • Run the full sales cycle: outbound, discovery, pilots, procurement, close
  • Build the playbook: messaging, pricing, objection handling, forecasting
  • Shape the product with engineering — you're the bridge from customer to dev
  • Design pilots that prove ROI, then convert them to contracts
  • Lay the foundation for a sales function others will join — then hire them

About You

  • 5+ years in B2B SaaS sales, ideally health-tech, HR/recruitment tech, or workforce platforms
  • You have successful founding AE experience in a B2B startup, or top revenue maker in a B2B scale-up
  • You're a hunter — confident self-sourcing pipeline, not waiting for leads
  • You've built from nothing before, not just inherited a book
  • Strong on consultative selling, ROI storytelling, and navigating complex procurement
  • Comfortable in ambiguity, energised by ownership
  • Based in the UK with ability to be in London regularly

Desirable

  • Sold into care providers, staffing or recruitment companies, or complex regulated environments
  • Selling AI features or products
  • You have been, worked closely with, or sold to recruitment or HR professionals

The UK's health sector is in a workforce crisis. We're fixing it. Come sell something that actually matters — backed by the company that's already changed how Britain does care.

Application instructions: Start your application via the Fountain platform. For help, email [Employer hidden — sign up to reveal].

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