Marketing Transformation Analyst (Spend & Future Martech)
SKILLS
FULL DESCRIPTION
Marketing Transformation Analyst (Spend & Future Martech)
[Employer hidden — sign up to reveal] is a global leader in insurance and financial services. This 6-month fixed-term contract focuses on optimising marketing spend and shaping the future martech landscape. Hybrid role with regular travel to London office. Up to £60,000 dependent on experience.
Job Description
About [Employer hidden — sign up to reveal]:
[Employer hidden — sign up to reveal] is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. [Employer hidden — sign up to reveal] Support Functions look after our three customer-facing business units.
Job overview:
You’ll focus on optimising [Employer hidden — sign up to reveal]’s marketing spend and shaping the future martech landscape in this 6-month fixed-term contract. You’ll partner with Enterprise Architecture, Technology, and Procurement teams to review current tools, vendor landscape and develop a strategic vision for marketing technology that balances growth, efficiency, and cost-effectiveness.
Key Responsibilities
- Partner with Enterprise Architecture, Technology, and Procurement teams to develop and articulate a future-state martech vision aligned with business growth and customer needs.
- Lead quick wins such as a review of current martech capabilities, including usability assessments and tool knowledge and plan to upskill teams on tools and features.
- Determine resources and initiate reviews for martech consolidation and upgrades to enhance cross-business unit compatibility and unlock AI potential.
- Enable centralised SMEs with consolidated roadmap planning to aid business unit growth, aligned with changes in data and technology.
- Identify opportunities for automation, integration and process improvements within marketing technology to support scalability and customer experience.
- Work with Enterprise Architects and Developers to inform technical design and integration approaches.
- Evaluation and selection of new tools or platforms, considering usability, compatibility and strategic fit. Cultivate a customer-centric culture, champion diversity and inclusion and foster collaboration across functions to break silos.
- Collaborate with Procurement team to assess vendor landscape and develop strategies to optimise supplier relationships, balancing cost, capability and innovation.
Work Arrangements
At [Employer hidden — sign up to reveal] we work smart, empowering our people to balance their time between home and the office. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Regular travel to London office is required. We’re also happy to consider flexible working arrangements.
Your Skills & Experience
- Extensive experience with marketing technology platforms, tools, and vendor landscape, preferably from a user perspective in marketing is required.
- Strong understanding of martech usability, integration, automation, and digital ecosystem design.
- Significant exposure to transformation, change and experience of working on strategic programmes.
- Knowledge of cloud-based solutions, vendor management, and technology assessment processes.
- Architecture or development experience in martech solutions or migrations would be beneficial.
- Proven ability to develop and execute a future-state martech roadmap aligned with strategic business objectives.
- Experience in training, capability development, and change management within marketing technology teams.
- Analytical and strategic thinking for technology assessment and planning.
- Change management and capability development expertise.
How to Apply
To apply, click on the ‘apply now’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer. If you have a long-term condition or disability and require adjustments, please send an email to [Employer hidden — sign up to reveal].
Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.