Senior Brand Manager - Waterpik

🔒 Confidential Employer
Posted 6 May 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Brand Strategy P&L Management New Product Development ATL & BTL Campaigns Digital Marketing Market Analysis Consumer Insights Microsoft Office

FULL DESCRIPTION

Senior Brand Manager - Waterpik

[Employer hidden — sign up to reveal] | UK London Office | Full time | Posted Yesterday

Senior Brand Manager role for Waterpik brand within Personal Care Division. Hybrid working (3 days in London office).

Key Responsibilities

  • Develop and execute strategic brand plans that drive growth and profitability.
  • Analyse market trends and consumer insights to shape future strategies.
  • Manage P&L and ensure brand performance meets or exceeds targets.
  • Lead new product development from concept to launch.
  • Create compelling brand communications and in-market activations.
  • Collaborate with international teams to maintain brand integrity globally.
  • Inspire and energise the marketing team through leadership and innovation.

Education & Experience

  • Postgraduate qualification in business and/or marketing.
  • Significant FMCG/CPG marketing experience.
  • Experience in personal care product marketing highly desirable.
  • Proven track record in brand strategy, annual planning and P&L management.
  • Expertise in managing ATL, BTL, and digital campaigns.
  • Strong experience in new product development and commercialisation.

About the Role

We’re looking for someone with exceptional analytical ability, strategic thinking, and a can-do attitude. You’ll be a confident communicator and influencer, highly organised, and skilled in budget management. Proficiency in Microsoft Office is essential, and additional European languages are a bonus. If you’re passionate about brands, thrive in a fast-paced environment, and love turning insights into action—especially in the personal care space—we want to hear from you!

This role works Monday – Friday, 37-hours per week.

In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, an annual Company performance-related bonus, life assurance cover and membership of a health cash plan.

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.

For more information visit [Employer hidden — sign up to reveal]

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