Role and Responsibilities

• Assisting with the build and execution of ABM campaigns across email and digital channels (email sequences, paid social, retargeting and coordination of activity).
• Supporting campaign planning and audience targeting, including company research, identifying key stakeholders, maintaining structured account lists and preparing account insights or engagement summaries to support Sales outreach.
• Updating and maintaining data in CRM and marketing tools, ensuring accuracy and consistency for campaign execution and reporting.
• Coordinating campaign assets and supporting creation and adaptation of creative for ads and landing pages, working with internal teams or suppliers where needed.
• Supporting campaign performance tracking and reporting, including preparing data, assisting with basic A/B testing and implementing agreed changes.
• Handling a high volume of detail-oriented tasks with accuracy and consistency.

What Success Looks Like

• Campaigns launch on time with clean data and the right assets in place.
• Target account lists are well structured and kept up to date.
• CRM and marketing platform records are accurate and reliable.
• Clear and reliable reporting that supports measurable improvements in campaign engagement and performance across target audiences.
• The ABM Specialist has more capacity to focus on strategy, optimisation and sales alignment.

Education, Qualifications & Special Training

• Educated to degree level (or equivalent) in Marketing or a related field.

Experience

Technical / Professional

Essential:

• Some experience in B2B marketing and strong interest in B2B/enterprise marketing and targeted campaign approaches.
• High accuracy when handling campaign data and CRM records.
• Comfortable working with campaign metrics and performance data.
• Proficient using Microsoft Office products (Word, Excel, PowerPoint, etc).

Desirable:

• Interest in the technology sector.
• Experience with a CRM such as Salesforce and email marketing platforms (or similar).
• Familiarity with marketing automation, CMS or analytics tooling (Google Analytics).
• Exposure to ABM platforms or intent data tools.
• Basic design capability using tools like Canva, Figma or Adobe (ad adaptation, resizing, template work).

Behavioural

Essential:

• Excellent verbal and written communication skills in English
• Strong analytical skills and data-driven thinking
• Attention to detail and commitment to quality
• Well organised and self-motivated
• Eager to learn, proactive and reliable with ownership of tasks

Desirable:

• Additional language

What We Provide

• Competitive salary.
• 23 days annual leave (+ bank holidays), increasing to 28 days after 5 years’ service.
• Vitality healthcare cover.
• Cycle-to-work scheme.
• Hybrid working.
• Opportunities for internal and external training.
• Employee Assistance Program.
• Opportunities for travel.
• An office in the heart of Covent Garden, providing an excellent base for our team events and social functions.

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