Senior Marketing Executive - Mass Fundraising Acquisition

The Opportunity

Are you ready to lead transformative multi-channel marketing campaigns and make a real impact in the fight against heart and circulatory disease? Join our highly ambitious team and help deliver sector-leading, inspirational, and high-performing multi-channel marketing campaigns. Your work will inspire new and existing supporters, engage communities, and drive forward our mission to make a world where everyone has a healthier heart for longer.

About the Role

As a key member of our Mass Fundraising Marketing Acquisition team, you’ll play a vital role in developing, delivering, and managing customer acquisition strategies in a team that manages a diverse portfolio of income-generating products and propositions. These include our regular giving programme, lottery and raffle activities, legacies, and events and community fundraising. You'll help drive performance and innovation across your product area. You’ll manage campaigns across a range of media channels including TV, digital, audio, PPC, and social, ensuring we reach and inspire audiences effectively.

• Leading the delivery of high-impact acquisition campaigns across multiple channels
• Collaborating with BHF’s lead creative and media agencies on large-scale and always-on campaigns
• Monitoring and optimising campaign performance to maximise results
• Supporting the development of new propositions and creative approaches to supporter engagement
• This role may require some travel across the U.K. to attend stakeholder and partner meetings.

About You

You have significant direct marketing experience, preferably within the charity sector, and are an excellent campaign manager. You also have knowledge of recurring revenue models and are an experienced project manager. You’re a strong negotiator who has experience managing multiple third-party agencies, has strong interpersonal and communication skills, and is an excellent copywriter. You are motivated to exceed targets and have experience working in a fast-moving marketing team, which enables you to work at pace and manage a high workload. As a highly numerate strategic thinker, you can set long-term and short-term objectives, manipulate and analyse data across a variety of media, and use your own initiative to identify opportunities and solve problems.

You’ll also have experience with:

• Working with expenditure budgets
• Insight, data analysis, and reporting
• Managing multiple external agency relationships
• Budget, income and expenditure reporting
• Using CRM systems
• Working with multiple stakeholders
• Paid media, particularly digital marketing

Working Arrangements

This is a hybrid role, where your work will be split between your home and at least two days per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

Belonging at BHF

We are committed to fostering a workplace where everyone feels valued and supported. Embracing different perspectives and backgrounds strengthens our organisation and empowers us to make a real difference together. To hear from our people, check out Belonging at BHF.

How to Apply

It’s quick and easy to apply for a role at the [Employer hidden — sign up to reveal]. Just click on the apply button below. All you’ll need is an up-to-date CV and three application questions. Our recruitment processes are fair, accessible, and inclusive. [Employer hidden — sign up to reveal] use anonymous CV software as part of the application journey. Should you need any adjustments to the recruitment process, at either application or interview, please contact us.

Please note this role is known internally as 'Senior Mass Fundraising Acquisition Marketing Executive'.