Brand Manager

The Opportunity

This is a rare opportunity to lead and shape one of Ireland’s fastest-growing food-to-go brands at a pivotal moment in its journey. [Employer hidden] has clear ambition: to become Ireland’s No.1 sandwich and food-to-go brand. That means moving beyond execution into true brand leadership – building distinctive brand equity, driving penetration and preference, and creating a marketing engine that delivers measurable commercial impact.

As Brand Manager, you will take end-to-end ownership of the branded portfolio, working at the intersection of brand strategy, commercial performance, creativity and execution.

Key Responsibilities

• Lead the development and delivery of annual brand strategies aligned to the ambition of becoming Ireland’s No.1 food-to-go brand.
• Build strong, distinctive brand positioning that drives awareness, preference and trust across NI, ROI and future UK channels.
• Champion brand consistency and excellence across all touchpoints – product, packaging, POS, digital, social, PR and activation.
• Establish clear brand equity metrics and ensure they are tracked, reported and actively grown over time.
• Take ownership of brand P&Ls, marketing budgets and marketing investment decisions, ensuring spend is aligned to commercial priorities.
• Establish and manage the annual marketing budget, with disciplined monthly tracking, forecasting and reporting.
• Deliver monthly brand commercial reporting that is action-orientated – clearly highlighting risks, opportunities and recommended corrective actions to deliver KPIs.
• Ensure all marketing activity delivers maximum return on investment, balancing short-term sales impact with long-term brand building.
• Partner closely with NPD and operations teams to bring compelling, insight-led innovation to market at pace.
• Support packaging design, ensuring shelf standout, brand recognition, sustainability and regulatory compliance.
• Oversee consumer testing, taste panels and competitor benchmarking to continuously sharpen the offer.
• Own the brand’s content strategy and brand storytelling, ensuring consistent, high-quality storytelling that converts, across all channels.
• Oversee all social channels and content output, driving reach, engagement and brand relevance.
• Lead integrated campaigns across in-store, digital, social and PR to drive trial, repeat purchase and long term brand advocacy and loyalty.
• Ensure fast, effective execution in a short shelf-life, high-tempo category.

Skills & Experience

Essential:

• 3–5 years’ experience in FMCG brand management, ideally within chilled, food-to-go or impulse categories.
• Proven experience balancing brand building and commercial delivery.
• Strong budget management skills with a clear understanding of ROI.
• Experience managing agencies and creative output to a high standard.
• Confident communicator with strong stakeholder influence.

Desirable:

• Experience across NI and ROI retail or convenience landscapes.
• Exposure to short shelf-life categories and rapid innovation cycles.
• CIM qualification or relevant marketing degree.

Personal Attributes: Ambitious, curious, commercially sharp, comfortable moving at pace, passionate about marketing and food.

What We Offer

• Competitive salary and benefits
• A genuinely high-impact brand leadership role with clear progression opportunity.
• The opportunity to shape and scale a brand with big ambition and momentum.
• Real ownership, visibility and influence at senior leadership level and with national retail and foodservice customers.
• A collaborative, entrepreneurial culture where strong ideas are valued and acted on.
• Tech Scheme
• Company events
• Discounted products

At [Employer hidden] IRELAND we have a commitment to diversity, equity, and inclusion in all that we do and welcome applications from all sections and groups within the community. [Employer hidden] IRELAND is proud to be an equal opportunity employer.