Salesforce Marketing Cloud Developer

Job Summary

The Salesforce Marketing Cloud Developer is responsible for the technical ownership, development and optimisation of [Employer hidden]’s Salesforce Marketing Cloud and its integration with Sales Cloud. This role is accountable for building scalable, data-driven marketing solutions that enhance customer engagement, drive commercial performance and ensure best-in-class platform governance. Sitting at the intersection of marketing, digital and CRM, the role requires a hands-on developer with strong commercial awareness and a deep understanding of member lifecycle marketing. The successful candidate will lead the configuration, development and continuous improvement of the platform with creativity and a commercial mindset, ensuring seamless execution across campaigns and guest journeys that supports the wider business in adopting and maximising Salesforce capabilities.

Role and Responsibilities

• Design, build and maintain multi-step customer journeys in Journey Builder, including triggered, scheduled and transactional communications across email, SMS and WhatsApp
• Develop and maintain dynamic email templates, Cloud pages and personalisation logic using AMPscript, SSJS and HTML/CSS
• Configure and manage Automation Studio workflows for data imports, campaign execution and scheduled processes
• Build and maintain data extensions, attribute groups and data models within Contact Builder
• Own the preference centre and subscription management architecture, ensuring alignment with consent and communication preferences
• Manage and maintain the Marketing Cloud Connect integration, ensuring reliable and accurate data synchronisation between platforms
• Configure Sales Cloud objects, fields, page layouts and record types to support Marketing, Membership, Events, Partnerships and VIP teams
• Build and manage Flows, automation processes and validation rules to streamline operational workflows
• Create and maintain reports and dashboards to support performance tracking and business insights
• Manage user setup, profiles, roles and permissions as adoption expands across the business
• Support the ongoing Salesforce rollout, onboarding new teams and workflows through configuration, training and support
• Write and maintain SQL queries within Automation Studio for segmentation, transformation and reporting
• Design and manage data ingestion pipelines from third-party systems including ticketing, ePOS and membership platforms (e.g. Peoplevine)
• Own data hygiene practices, including deduplication, suppression management and bounce handling
• Ensure all platform activity complies with UK GDPR, including consent capture, preference management and data retention policies
• Monitor sender reputation, inbox placement and deliverability across domains and IPs
• Conduct A/B testing and analyse campaign performance to provide actionable insights
• Build and maintain reporting dashboards to support marketing and commercial decision-making
• Act as the internal technical authority for Salesforce Marketing Cloud, supporting platform queries and troubleshooting
• Gather and translate requirements from non-technical stakeholders into clear, scalable solutions
• Produce and maintain technical documentation, including solution designs, data structures and user guides
• Collaborate with external Salesforce partners and vendors on integrations, upgrades and advanced customisations
• Manage on-site design briefs for posters and digital screens; coordinate proofing, printing, and installation to meet deadlines.

About You

We are seeking a highly skilled and commercially aware Salesforce specialist who thrives in a fast-paced, creative and data-led environment, with the following key attributes:

• 5+ years’ hands-on experience with Salesforce Marketing Cloud in a professional environment
• Proven experience with Sales Cloud configuration, including objects, flows, automation, reports and dashboards
• Strong proficiency in AMPscript, SSJS and SQL, demonstrated through live campaign and automation builds
• Deep understanding of Marketing Cloud data architecture, including data extensions, Contact Builder and relationships
• Experience managing Marketing Cloud Connect and working across both Marketing Cloud and Sales Cloud
• Proven track record in building Journey Builder programmes and Automation Studio workflows
• Experience configuring Mobile Studio for SMS and WhatsApp channels

Desirable experience:

• Salesforce Marketing Cloud Developer or Email Specialist certification
• Salesforce Administrator certification or equivalent hands-on experience
• Experience with REST or SOAP API integrations and SFTP-based data pipelines
• Familiarity with Marketing Cloud Intelligence (Datorama) or similar reporting tools
• Experience within live music, hospitality, membership or events environments

Please note we can only consider candidates with the Right to Work in the UK