About the role

As a Product Marketing Manager, you will be responsible for driving positioning, go-to-market execution and commercial impact across key areas of the [Employer hidden] portfolio. Your focus is clear: turn insight into revenue. You will translate product capability into compelling value stories, support successful launches, strengthen competitive positioning and equip our commercial teams to win. You will report to the Head of Product Marketing and work closely with Product Management, Sales, Customer Success and the wider Marketing team.

Responsibilities

• Product positioning and messaging – Define clear, differentiated positioning grounded in customer outcomes. Develop messaging frameworks that move the conversation from features to measurable value. Ensure consistency across campaigns, sales enablement and external communications.
• Go-to-market delivery – Lead end-to-end go-to-market plans for product launches, enhancements and propositions. Align Product, Sales, Marketing and Customer Success around shared objectives and launch milestones. Ensure every launch is evidence-based and measured by adoption, pipeline contribution and revenue impact.
• Market and competitive insight – Conduct buyer research, win/loss analysis and competitor monitoring. Maintain up-to-date battlecards, personas and segmentation frameworks. Translate insight into practical recommendations that influence pricing, packaging and roadmap priorities.
• Sales enablement and value articulation – Develop tools that help sales teams sell on value, not features. Create discovery guides, value propositions, objection-handling frameworks and business case support materials. Partner with Sales to embed consistent, confident product storytelling.
• Performance and impact – Track product marketing contribution to win rates, deal size and growth. Use data to refine messaging, campaigns and GTM processes. Demonstrate tangible commercial impact from product marketing activity.
• AI – Creation and management of AI agents in the PMM and GTM processes to drive efficiency and effectiveness.

Skills & experience

• Significant product marketing experience, ideally within HR, Payroll or B2B SaaS.
• Experience delivering structured go-to-market plans in enterprise environments.
• Strong commercial awareness and comfort working with revenue metrics.
• Proven ability to turn complex product capability into simple, persuasive messaging.
• Experience supporting competitive intelligence and sales enablement programmes.
• Confident communicator who can influence across Product, Sales and Marketing.
• Analytical, organised and delivery focused.
• Formal Marketing qualifications are advantageous but not essential.
• All roles require candidates to demonstrate a positive, curious mindset for AI-first working, embracing the powerful impact that ‘human + AI’ can bring to the world of work.

Benefits & culture

At [Employer hidden] we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services. Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day: Unstoppable together. Always learning. Make it count. Think scale. Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With [Employer hidden] you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive. We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive: a competitive base salary, 25 days annual leave plus your birthday off and the opportunity to buy additional holiday, private medical insurance, life assurance 4x salary, enhanced pension scheme with company contributions up to 8.5%, and a huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.