Head of Demand Generation

About the role

As a Head of Demand Generation, you will be responsible for leading our efforts in driving qualified pipeline, optimising marketing performance, and delivering short-term revenue impact. You’ll own campaign planning, paid media, lifecycle marketing, SEO and pipeline forecasting, working closely with Product Marketing, Brand, and Sales to execute high-performing demand programs.

This is a critical leadership role in a high-growth marketing team, suited to someone who’s both analytical and creative, and thrives in an outcome-driven, cross-functional environment.

Responsibilities

• Define the demand generation strategy to hit monthly, quarterly, and annual pipeline targets optimising CAC, ROAS, conversion rates, and funnel health
• Lead and coach a growing team of paid, campaign, and lifecycle specialists
• Own and evolve the marketing and revenue technology stack (e.g. HubSpot, paid media, data, attribution and partner systems), ensuring tight integration, automation, user adoption and best practice across Sales, Marketing and Partners
• Use the martech stack to identify, target and engage the right prospects, and to measure, attribute and optimise pipeline and ROI by channel, campaign, segment and partner
• Build and run integrated, multi-channel campaigns aligned to business priorities
• Drive end-to-end campaign performance: from awareness to MQL and SQL
• Leads and delivers ABM programme to drive Outbound demand generation, working collaboratively with the Business Development team
• Oversee the media plan and manage execution across paid search, paid social, retargeting, and display
• Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth
• Collaborate with content, web, and brand teams to optimise on-page, technical, and off-page SEO
• Develop and optimise lifecycle journeys across our channels, and marketing automation platforms
• Improve conversion through segmentation, nurture sequencing, and lead scoring
• Define and deliver performance frameworks, dashboards and attribution to enable data-driven decision making across marketing and sales

Skills & experience

• Proven experience leading a Demand Generation or Growth team within the B2B, SaaS sector
• Demonstrable experience delivering qualified pipeline and revenue growth
• Hands-on experience with paid media channels, campaign strategy, and marketing automation tools
• Strong understanding of the full marketing funnel and the B2B, SMB/SME buying journey
• Proven SEO wins (traffic + pipeline)
• Significant HubSpot experience

Benefits & culture

Part of the Zellis Group, [Employer hidden] is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making [Employer hidden] a fantastic place to work for every single one of our colleagues. The average length of service at [Employer hidden] is 12 years, which speaks for itself!

To help make [Employer hidden] such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.

Here’s what you’ll gain if you join our team:

• A career packed with opportunity, in a stable and growing company.
• A comprehensive programme of learning and development.
• Competitive base salary.
• 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension with up to 8.5% employer contributions.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.