Regional Sales Manager

🔒 Confidential Employer
Posted 5 May 2026
LOCATION
Not specified
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Key Account Management Customer Relationship Management (CRM) Budget Management Sales Strategy Product Knowledge (valves and fittings) Negotiation Territory Management Reporting

FULL DESCRIPTION

Regional Sales Manager

[Employer hidden — view at passion-project.co.uk] is seeking a Regional Sales Manager to achieve budgets and targets for designated accounts in the water utility sector. The role involves maintaining and developing existing and new customers, managing framework agreements, and driving sales of [Employer hidden] products.

Role Purpose

To achieve budgets and targets for designated accounts. To maintain and develop existing and new customers. To be aware of and manage all activity within the designated accounts and region.

What Good Looks Like

Representing [Employer hidden] in a professional manner, the Regional Sales Manager will have / develop a comprehensive understanding of all activity and trading agreements (framework, distribution, end user) across the region. Influencing purchases of the [Employer hidden] product and new innovation into the region. (MSGV’s, RSGV’s, Air Valves, Hydrants, Mechanical Fittings, innovation – Series 36 PE tailed gate valve etc.…)

Growth Responsibilities / Duties

  • Achieve budgets, and objectives for whole area and designated accounts
  • Responsible for product mix within targets in line with company objectives.
  • Owns the Customer Engagement strategy for the Accounts in their region.
  • Engagement with Water Utility contractors, Multi Utility contractors and Nav’s to promote [Employer hidden] products and formulate agreements where applicable and / or back sell product sales into [Employer hidden] existing or new distribution partners (National and Independent).
  • Attend regular professional association meetings/dinners relevant to [Employer hidden] market.
  • Arrange and attend regular external account meeting for review and presentation of company products and services.
  • Maintain, develop, and manage specific service offer agreements in conjunction with Supply Chain, Service Delivery Team and Commercial management to ensure consistent service excellence.
  • To respond to any Customer complaints (including first response to site if required) ensuring that these are appropriately passed to the relevant personnel in the business to action
  • Work within gross price and discount structure within agreed authorities to secure orders
  • Respond to and follow up all sales enquiries and quotations using appropriate methods, recording results to an agreed format.
  • Develop relationships with key decision makers within allocated accounts using all ethical methods to include entertainment (attendance and organising) and factory visits
  • Support any customer survey activities
  • Attend training to develop relevant knowledge and skills
  • Key Account Management captures all aspects of the business relationship. As such the position requires an overall management and awareness of Profitability, Turnover, Product Mix, Project Management, Payment, Pricing, CRM and KPI’s.

Leadership Responsibilities / Duties

  • Leads the quarterly reviews with the Utility customers in their region
  • Communicate on a frequent basis, progress of account action plans, objectives, and overall budget.
  • Provide monthly reports on account activities in an agreed format and to agreed timescales
  • Liaise and attend meetings with other company functions necessary to perform duties and aid business and organisational development
  • Provide customer training when required
  • Responsible for managing price increases as required across the customer base in line with contract renewals and framework anniversary dates.
  • Manage personal territory according to an agreed account plan especially managing personal time and productivity

Lean Responsibilities / Duties

  • Report all activities through CRM registering all calls and ensuring all meeting actions are logged.
  • Development, review and achievement of “live” plans by customer/product in an agreed format, in conjunction with Commercial and Market Sector teams.

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.

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