Key Responsibilities

• Lead the development and delivery of ambitious, creative, multi-channel marketing campaigns from planning through to evaluation, meeting attendance, revenue and audience diversity targets.
• Translate audience insight, data and organisational priorities into clear targeting, positioning and messaging.
• Lead the briefing and management of creative and media agencies, as well as internal teams such as Design or Digital Content, to produce bold campaigns.
• Maintain and develop the [Employer hidden] International brand across all channels and ensure consistency, clarity and accuracy of messaging across all campaign outputs.
• Be a champion of access marketing, integrating best working practices across all campaigns.
• Contribute to delivering ticket income and wider commercial revenue targets.
• Support and deliver campaigns across our commercial arm for brand partnerships, music, venue hire and food and beverage.
• Monitor sales performance and optimise campaigns to maximise conversion, yield and secondary spend.
• Develop strategies to reach priority and underrepresented audiences, embedding equity and inclusion across all campaigns.
• Work collaboratively with our Public Engagement and [Employer hidden] Academy teams to build meaningful, long-term relationships with communities.
• Use data, insight and market intelligence to inform strategy and decision-making.
• Track campaign and sales performance, responding proactively to optimise results.
• Lead evaluation and reporting, sharing insights to improve future campaigns.

Person Specification – Essential

• Considerable experience developing and delivering integrated, multi-channel marketing campaigns from strategy through to evaluation.
• Good working knowledge of CRM, ticketing and digital marketing software.
• Strong track record of delivering against income, sales or audience growth targets.
• Experience using data, insight and audience segmentation to inform campaign strategy and optimise performance.
• Experience managing campaign budgets and phasing.
• Ability to balance artistic ambition with commercial outcomes, making informed decisions to maximise impact and revenue.
• Experience working with a range of stakeholders including internal teams, external agencies and partners.
• Excellent communication and influencing skills, with the ability to align teams around a clear strategy.
• Demonstrable commitment to equity, diversity and inclusive audience development.
• Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds.
• Willing to get relevant statutory checks e.g. DBS ([Employer hidden] International can support with processing and payment).

Please feel free to contact us at [contact hidden] if you require any support in completing your application.

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