Trade Marketing Activation Manager
SKILLS
FULL DESCRIPTION
Trade Marketing Activation Manager
[Employer hidden — view at passion-project.co.uk] is hiring a Trade Marketing Activation Manager in London. This is a hybrid, full-time, mid-senior level role in the Sales & Marketing category.
Role Summary
The Trade Marketing Activation Manager is a vital member of our Trade Marketing team within the wider Commercial group at [Employer hidden]. The role involves activating supplier campaigns, negotiating terms, and driving sales performance across retail shops, coffee and bakery units, pubs and bars, and franchise operations.
Main Responsibilities
- Nurture and maintain strong relationships with Suppliers and key trade partners
- Collaborate with sales channel teams to execute Trade Marketing activations
- Create Activation Plans, manage POS materials and allocations, and create SharePoint posts
- Own and maintain the TM Asset Matrix, Supplier Media Pack and Cutter Guides & Spec pack
- Own all TM aspects of Safety Culture and drive unit Activation Compliance
- Analyse sales data, market trends and competitor activities
- Work with Procurement and Finance on supplier negotiations and invoicing
- Track and forecast annual TM income for suppliers
- Input into annual TM budget development proposal
- Support organisation of the annual Supplier Conference
Key Working Relationships
External: Suppliers, Contractors, Clients
Internal: UK Commercial Team, Marketing, Operations, Procurement, Finance, Property
Person Specification
Essential Experience and Skills
- Previous experience in Commercial, Buying or Marketing role with operational understanding
- Supplier relationship building and development skills
- Ability to influence and negotiate internally and externally
- Strong business acumen and understanding of sales drivers
- Ability to spot opportunities and turn them into profitable activities
- Project management skills for multiple workstreams
- Fact-based analysis and decision-making
- Excellent communication and interpersonal skills
- Understanding of operational reality in units
- Exceptional attention to detail
Desirable Skills
- Innovative and Curious
- Ability to build and adapt plans
Why Join Us
- Employee Discounts across our brands (over 400 locations)
- Friends and Family Discount App
- Award-winning training, apprenticeships and development programmes
- Health & Wellbeing support
- Hybrid working model with flexibility for work–life balance
- Inclusive and diverse workplace
At [Employer hidden], we value diversity and are committed to building a team that reflects a range of backgrounds, skills and perspectives.