Marketing Manager

Job Summary

As Marketing Manager, you will be responsible for leading the promotion and strategic positioning of the RSP brand for the UK market. This will include suction excavators, Amphitec vacuum systems, and Brock road sweepers. Your role will encompass marketing across all key business areas: machinery sales, service support, spare parts, and the training department. You will work closely with the executive team, RSP Germany and external partners to ensure all marketing activity supports business growth, enhances brand visibility, and engages both existing and prospective customers across various sectors.

Relationships

Directly with: Directors, Line Managers, Supervisors, and all employees of RSP UK and RSP Germany.

Standard Duties/Responsibilities

• Working with the executive team, such as the directors, to set the marketing strategy for the business, aligning this to the CI directive from RSP Germany.
• Working with existing external marketing agents to deliver the overall marketing strategy.
• Researching and analysing market trends and competitors.
• Overseeing marketing campaigns.
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiating and liaising with third-party marketing agencies.
• Writing and delivering content and social media plans.
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as websites and brochures.
• Overseeing the company’s attendance at events, such as trade shows.
• Mentoring and supporting the Marketing Assistant, including day-to-day guidance, workload prioritisation and professional development.

Qualifications/Experience

• Marketing degree ideal but not essential.
• Proven marketing, communications, and management experience.
• Excellent experience in developing and managing marketing campaigns.
• Be results oriented and commercially focused with strong analytical skills.

Performance Standards

To operate to a professional standard in a compliant manner. To achieve the standards set by and agreed with by Senior Management.

Skills and Attributes Required

• Communication and negotiation skills.
• Budgeting skills.
• Ability to use various types of software.
• Good social media skills.
• An understanding of digital advertising platforms such as Facebook, LinkedIn, Google Adwords.
• An understanding of how to interpret data and make decisions based on data analysis.
• Flexibility in approach with the ability to adapt from task to task.
• Commitment and loyalty to the business.

Culture and Benefits

• Competitive salary
• Comprehensive benefits package
• Opportunities for professional development and career advancement
• A supportive and collaborative work environment
• The chance to be part of a company committed to innovation, safety and environmental sustainability.