Email Developer

Job Introduction

At [Employer hidden] we're radically flexible which means our colleagues have total autonomy over where they work – home, hybrid or hub. This role has a hybrid element which means our team come together when we need to collaborate.

At [Employer hidden], we're driven by the simple aim of making the UK the best place in the world to grow older. A dynamic and forward-looking business with a clear, single-minded purpose; to create exceptional experiences every day and be a driver for positive change in our markets and communities. This desire to deliver exceptional experiences empowers our colleagues to create moments that are simple, personal, and special… for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose. We work with precision pace, curiosity, empathy and collaboration to create a unique environment for our team.

[Employer hidden] Cruises have an ambitious growth plan, providing exceptional cruise experiences that inspire new and existing customers to explore with us on our new boutique ocean and river cruise ships.

And right now, we are looking for an Email Developer, this is an opportunity to join our Marketing Team in [Employer hidden] Cruises, this is a key role in the digital transformation programme, bringing the Cruise proposition to life through all email communications. Providing exceptional experiences every day, you will be responsible for the design, development and testing of responsive email creatives for existing and new marketing campaigns.

In return, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast-paced career with an excellent benefits package.

Role Responsibility

• Developing existing email creatives and producing new engaging designs and templates in conjunction with the wider travel marketing team.
• Coding, bug checking and testing emails to ensure technical quality and that they render correctly across different devices/ESPs
• Loading designs into Adobe Campaign and resolving any technical issues with both the email and its delivery.
• Collaborating with marketers, designers, and content producers on ideas for digital designs that improve the customer journey and drive conversions.
• Understanding results and performance, making recommendations to improve future campaigns and user experience, ensuring guests have the best experience when receiving our emails and visiting our website.
• Communicating campaign results with stakeholders.
• Feeding into on-going testing plans for email optimisation on variable devices and platforms and to improve campaign performance.
• Conducting key competitor research and market analysis, keeping on trend with the latest email developments, techniques, and advancements. Sharing and implementing recommendations and applying benchmarks where appropriate.
• Feeding into Marketing team plans

The Ideal Candidate

• Ability to design and code emails quickly and accurately.
• Design/creative background
• Experience of working and communicating with multiple stakeholders including marketing, creative and colleagues across the wider business.
• Excellent organisational skills and a strong attention to detail.
• Experience in working in an email marketing or developer role.
• Ability to code emails and websites in HTML and CSS
• Proficiency using digital design packages (Photoshop, Illustrator and Dreamweaver or similar)

Package Description

The standard benefits when you join [Employer hidden] include:

• Remote working available where possible
• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year
• Free private medical insurance after 1 years' service
• Workplace Pension
• AXA Be Supported
• A range of reductions and offers from leading retailers, travel groups and entertainment companies

About the Company

Having spent our first 30 years focused on travel, [Employer hidden] launched [Employer hidden] Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the [Employer hidden] brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.

[Employer hidden] exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers' wants and needs so we are best placed to serve them.

Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The [Employer hidden] brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the [Employer hidden] Magazine.

Additional Information

Job Reference: [Employer hidden]/TP/7515/2277

Contract Type: Full Time

Location: Hybrid, United Kingdom

Salary: Competitive

Posted on: 6 January, 2023

Closing Date: 16 January, 2023