Website Content Lead – Travel
SKILLS
FULL DESCRIPTION
Website Content Lead – Travel
[Employer hidden — view at passion-project.co.uk] is looking for a proactive and detail-oriented Website Content Lead to take ownership of our Travel websites and the end-to-end customer journey across them. Reporting into the Web Performance Manager, this role plays a critical part in delivering a seamless, engaging, and high-performing digital experience for our customers.
- Salary: £42,000 - £48,000
- Contract Type: Full Time
- Work Type: Hybrid - Folkestone (3 days a week in the office)
- Closing Date: 8 May, 2026
Role Responsibility
- Customer Journey Ownership & Optimisation
- Website Content Management
- Performance Analysis & Insight
- Campaign Delivery & Digital Briefing
- Call Tracking & Commercial Visibility
- Continuous Improvement & CMS Excellence
- Quality Assurance & Compliance
- Accessibility & Inclusive Design
- Stakeholder Leadership
The Ideal Candidate
- Proven experience in website content management and digital customer journey optimisation
- Strong understanding of website structure, navigation and user journey best practices
- Highly data-driven, with proficiency in website analytics tools such as Google Analytics and/or Adobe Analytics
- Experience working with content management systems (CMS), ideally Storyblok and Sitecore
- Excellent communication and stakeholder management skills
- Proven ability to manage multiple priorities and projects simultaneously
- Strong organisational and time management skills
- Exceptionally detail-oriented, with a passion for quality
- A proactive, solutions-focused mindset
Package Description
- 25 days holiday + bank holidays
- Option to purchase additional leave - 5 extra days
- Pension scheme matched up to 10%
- Company performance related annual bonus - Up to 5%
- Life assurance policy on joining us, 4 x salary
- Wellbeing programme
- Colleague discounts including family discounts on cruises, holidays and insurance
- Range of reductions and offers from leading retailers
- Enhanced maternity and paternity leave
- Grandparents leave
- Income protection
- Access to [Employer hidden] Academy
About the Company
Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We’re the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our [Employer hidden] Magazine. [Employer hidden] was awarded with a Gold for Best Customer Centric Culture in 2025. We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge. [Employer hidden] does not accept agency CVs.