Director, Product Communications (Hims)
SKILLS
FULL DESCRIPTION
Director, Product Communications (Hims)
[Employer hidden — view at passion-project.co.uk] is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal.
About the Role:
The Communications team at [Employer hidden] is responsible for shaping how the world understands our company’s role in advancing modern health. As Hims scales its product portfolio and enters new health categories, the Director, Product Communications, Hims will lead and develop strategies to raise awareness, increase brand love, build trust and loyalty, and drive adoption. Reporting to the VP of Product & International Communications, you’ll work closely with senior members of the Communications team and our cross-functional partners.
You Will:
- Own Hims product communications across defined categories
- Influence Hims product positioning and go-to-market decisions
- Lead earned media strategy and execution
- Drive how Hims products show up across editorial moments, influencer activations, and key external events
- Ensure alignment across external and internal communications
- Build deep expertise in Hims products and represent the company directly with media, partners, and key stakeholders
- Lead communications for new category expansion in emerging areas of men’s health
- Lead issue management within Hims product categories
- Translate clinical, regulatory, and product complexity into clear messaging
- Design and execute integrated communications campaigns
- Track performance, evaluate results, and adjust strategy
- Drive planning, prioritization, and execution discipline
- Collaborate with the Corporate Communications team on issues management
You Have:
- 10–12+ years of experience in product communications, consumer communications, or related fields
- Strong understanding of DTC product-led businesses
- Experience leveraging AI tools and strategies
- Experience owning a defined area of responsibility end-to-end
- Strong earned media experience
- Experience working across media, influencer, editorial, and event-driven communications
- Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity
- Strong consumer instincts
- Experience leading issue management
- Data-driven mindset
- Strong cross-functional leadership
- Ability to manage multiple priorities
- Bachelor’s degree required
Our Benefits:
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
Compensation Range: $205K - $220K
If you need assistance or an accommodation due to a disability, please contact us at [contact hidden].
To learn more, visit hims.com or www.hims.com/careers-professionals.
Hims considers all qualified applicants...