Global Head of Growth - Consumer
SKILLS
FULL DESCRIPTION
Global Head of Growth - Consumer
Company: [Employer hidden — view at passion-project.co.uk]
Location: Remote (UK, Brazil, Canada, etc.)
Employment Type: Full-time, Remote
Department: Marketing
About [Employer hidden]
Building the Future of Crypto. Our [Employer hidden]ites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. [Employer hidden] is a mission-focused company rooted in crypto values. As a [Employer hidden]ite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, [Employer hidden]’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the [Employer hidden] Culture page. We also expect candidates to familiarize themselves with the [Employer hidden] app. Learn how to create a [Employer hidden] account here.
The Team
[Employer hidden]'s Consumer Growth team operates as a vertical pod within a broader matrix growth model. The pod owns the consumer growth P&L — acquisition, activation, and LTV — and works within a cross-functional operating model where execution capabilities in paid, lifecycle, onboarding, SEO, and creative sit with horizontal function leads.
The Opportunity
You will operate as co-founder of the consumer product vertical alongside the Product lead — jointly accountable for the revenue performance of the consumer business. You will have growth leads reporting directly to you, and you will work within a cross-functional pod model.
- Own the consumer growth P&L — NTU volume, payback period, 12-month LTV, and cohort quality
- Partner with the Consumer Product lead as a co-owner of the vertical's revenue
- Lead and develop growth leads within your pod
- Set strategy and priorities for horizontal functions: paid, lifecycle, onboarding, SEO, affiliate
- Drive go-to-market for new products and features
- Build an AI-native production model
- Maintain deep fluency in user economics
- Set and defend interface-specific targets
- Bring cross-functional influence without ownership
Skills You Should HODL
- 10+ years in growth, consumer product, or GM roles with revenue ownership
- Demonstrated ability to operate as a business owner with unit economics
- Experience in matrix or cross-functional models
- Strong product instincts
- AI-native working style
- Experimentation discipline
- Data fluency at operator level
- Track record of developing growth talent
- Experience in consumer fintech, crypto, or high-consideration categories
- Clear, direct communicator
Additional Information
Unless a specific application deadline is stated, applications are accepted on an ongoing basis. [Employer hidden] is an equal opportunity employer. We consider qualified applicants with criminal histories. [Employer hidden] is powered by people from around the world.
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