Senior Creative Strategist
SKILLS
FULL DESCRIPTION
Senior Creative Strategist at [Employer hidden — view at passion-project.co.uk]
Location: London (Hybrid) | Type: Full-time | Salary: £70K – £90K + equity
About [Employer hidden]
[Employer hidden] is an AI email assistant that organizes your inbox, assists with emails, and writes draft replies ready for your review. It learns from your tone, your past conversations, and the context around your work. The result: an inbox that helps you move faster instead of slowing you down. Our customers are ambitious professionals who build their reputation in their inbox. When they stay on top of email, they stay on top of their work.
The Role
You’ll sit within the creative team, reporting to the Head of Creative. Your job is to turn insight into direction for the team. That means finding patterns in creative performance and customer behaviour, shaping strong briefs, and helping our designers, videographers, and copywriters produce work that actually drives growth. You’ll work closely with marketing managers and channel owners across paid channels, but the focus of the role is creative thinking.
What You’ll Do
- Study what works – Spend time inside ad platforms looking at creative performance. Which hooks make people stop scrolling? Which messages convert? Combine with customer research to deliver hypotheses.
- Write the briefs that guide our work – Write clear briefs giving the team direction: audience, problem, insight. Work with copywriters, designers, and videographers to produce finished creative.
- Run creative tests – Design structured tests to improve performance or explore new audiences and messaging angles.
- Keep creative anchored to results – Lead strategic direction of brainstorms, review work, and report on what’s working.
Background That Fits
Typically suits a creative strategist at a performance marketing agency or an in-house performance creative lead. Comfortable analysing performance in ad platforms and translating insights into creative direction. Experience with large paid media budgets is beneficial.
Skills We Look For
- Analyzing creative performance in paid channels
- Designing structured creative testing programs
- Writing clear, actionable creative briefs
- Translating research and data into creative ideas
- Strong judgment on messaging and audience fit
- Speed of execution
- Experience using AI tools in your workflow (useful, not essential)
Why This Role Exists
Paid marketing drives a large share of [Employer hidden]’s growth. This role exists to help us learn faster and turn those learnings into better creative work.
The Basics
Salary range: £70k - £90k + equity
Reporting to: Head of Creative
Location: Chancery Lane, London — Mon–Thu in office, Fri WFH
[Employer hidden] is one of the UK’s fastest-growing AI companies. Apply now via the link above.