What You’ll Do

• Plan, launch, and optimize paid search (Google/Bing) and paid social (LinkedIn, Meta) campaigns focused on lead generation and brand awareness.
• Execute segmented email marketing automation in HubSpot and Zoho, integrating audience targeting strategies and nurture flows.
• Manage all aspects of campaign setup, tracking, and reporting within HubSpot, ensuring best practices for automation and lead management.
• Collaborate cross-department with Event, Content, Data, and Product teams to ensure campaign assets, creativity, and tracking are aligned and consistent.
• Optimise SEO strategies that ensure strong organic visibility and user engagement along with GEO/LLMs best practice.
• Develop and maintain regular reports on paid channel, email, and automation KPIs, providing insights for ongoing optimization.
• Proactively identify process and asset improvements to increase effectiveness and efficiency of digital campaigns.
• Manage and optimize budgets for paid acquisition channels including paid search and paid social, ensuring spend aligns with performance goals and delivers efficient ROI.

Our Ideal Candidate

• Highly proactive, thrives in a cross-team environment, able to initiate and suggest improvements independently.
• Strong reporting and analytical skills; comfortable with data-driven decision making.
• Expertise in paid channel management (search/social), campaign analytics, and automation tools (HubSpot, Zoho).
• Demonstrates strong collaboration and alignment skills across marketing and product teams.
• Brings a test-and-learn mindset to channel and asset optimization
• Communicates clearly, document process, spot issues, and surface solutions.
• A positive attitude is essential, with a proactive, can-do mindset.
• Must be a strong team player who collaborates effectively across departments and different Geos.

Experience

• Hands-on paid search campaign management (Google Ads/Bing).
• Launch and manage Paid social campaign activation and optimization (LinkedIn Ads, Meta/Facebook).
• Building and managing email marketing and nurture automation in HubSpot and/or Zoho.
• B2B digital marketing or growth/performance marketing environment.
• Bid & Budget Management
• Working with SEO, GEO, or LLMs targeting and reporting.
• Campaign analytics, performance reporting, or marketing operations.
• Experience collaborating across Event, Product, Content, Data, and Marketing teams.
• Managing external agencies (Assets production)

Requirements

• 4+ years’ experience in hands-on digital/paid media roles;
• B2B experience is essential.
• Expert HubSpot User
• Expert Email Marketing & Automation platforms User (HubSpot essential; Zoho Campaigns, Similar)
• CMS management nice to have (HubSpot or similar)
• Results-Oriented & Analytical

Reporting Line

Reports to Marketing Director

Remote Opportunity

This is a remote role based in the UK.