Product Marketing Manager

🔒 Confidential Employer
Posted 3 May 2026
LOCATION
Reading
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Product Marketing Go-to-Market Strategy Messaging & Positioning Content Creation Sales Enablement Cross-functional Collaboration Data Analysis Storytelling

FULL DESCRIPTION

Product Marketing Manager

[Employer hidden — view at passion-project.co.uk] is seeking a Product Marketing Manager to drive awareness, demand, and pipeline growth for our products. This role is based in Reading, United Kingdom (also open to Prague and Lisbon) and offers a hybrid work environment.

About [Employer hidden]

At [Employer hidden], we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry. You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. We are proud to be recognized as a Great Place to Work® by our employees.

About the Role & Team

As a Product Marketing Manager, you will drive awareness, demand and pipeline growth for our products by developing and executing marketing strategies that resonate with our target audience. You will be accountable for translating customer insights into compelling messaging and empowering sales teams with content that brings [Employer hidden]’s promise to life. Reporting to the Head of Marketing for Borders, you will be part of the Borders Marketing team.

What You’ll Do

  • Positioning & Messaging: Develop clear, compelling, and differentiated value propositions for the Borders journeys and products.
  • Marketing Strategy: Design and execute integrated go-to-market marketing programs across the entire marketing lifecycle.
  • Thought Leadership & Content Ownership: Curate compelling content and own the creation of web content, case studies, webinars, social media, etc.
  • Sales Enablement: Provide sales teams with impactful collateral and support bid teams with deal-based marketing.
  • Event Strategy: Own planning and positioning of the Borders business at major events.
  • Market & Competitive Analysis: Serve as expert on competitive analysis and market needs.
  • Data Analysis & Reporting: Analyze campaign performance and present reports to stakeholders.

Qualifications

  • 3-5 years of proven experience in product marketing with strong go-to-market strategies.
  • Experience working with cross-functional teams (product management, sales, MarCom).
  • Excellent written and spoken English skills.
  • Deep understanding of market dynamics, customer insights, and competitive landscapes.
  • Hands-on experience with product launches across multiple regions.
  • Strong storytelling and data-driven decision making skills.
  • Project management experience.
  • Customer-centric focus.

Nice-to-have: Experience in aviation and a passion for travel and the aviation/IT industries.

What We Offer

  • Flex Week: Work from home up to 2 days/week.
  • Flex Day: Make your workday suit your life and plans.
  • Flex Location: Up to 30 days a year to work from any location in the world.
  • Employee Wellbeing: EAP and Champion Health platform.
  • Professional Development: LinkedIn Learning and other training platforms.
  • Competitive Benefits.

[Employer hidden] is an Equal Opportunity Employer. We encourage women, aboriginal people, members of visible minorities, and persons with disabilities to apply.

Apply

Interested candidates can apply directly via the [Employer hidden] careers portal:

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