Paid Social Executive

About the Role

We are looking for a talented Paid Social Executive to join our team. This role will see you execute our global paid social strategy and help drive growth under the direction of a paid social manager. You will work within our performance marketing team, cross-functionally with other departments (broader digital, trade and global marketing) to design and implement paid social campaigns to support new product launches and always-on initiatives. Operating within a hyper-growth environment, you will be a key player in driving growth in brand awareness, new customer acquisition and revenue growth. You will report to the Paid Social Manager. This role is perfect for someone who is looking to expand on their existing paid social experience and take on a challenge. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.

What the job involves

• Assist in activating large scale global paid social campaigns, including the creation, implementation and optimisation of international campaigns across platforms
• Collaborate closely with content and digital design team & brand marketing team to build best-in-class assets for paid social campaigns, aligned to platform best-practise, and optimised for local markets
• Work with copywriters to brief in paid social copy for NPD campaigns & BAU activity
• Manage translation process post asset delivery, briefing in creatives & copy to translations teams
• Incorporate global marketing directive into paid social activations for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy
• Contribute to regular paid social reporting, to track performance against benchmark and recommend changes based on insights
• Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies
• Monitor competitor and consumer behaviour, to influence ad decisions where relevant
• Responsible for timely finance process management – raising POs & reconciling each month
• Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs. Leaning into increasing AI use and pushing this forward across the team
• Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation and retention

Who you are

• Excellent hands-on experience activating campaigns across multiple paid social platforms, preferably across international markets
• Experience in managing the creative/ content briefing process
• Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation and growth opportunities. Strong Excel experience including pivoting and vlookups
• Experience in Google Analytics 360 with a strong ability to derive actionable insights
• Great attention to detail when building campaigns and working with data
• Knowledge of integration with complementary tools, e.g. Sprinklr and product feed/catalogue vendors
• Experience in DTC brands in the luxury and/or beauty sectors would be a strong bonus
• A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results & problem solve independently
• Excellent communication skills, and the ability to translate complex channel level observations into actionable insights
• A people person who can work independently and collaboratively with various stakeholders internally and externally
• Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically

Company Benefits

• Generous staff discount
• Generous product gifting
• 25 days holiday plus bank holidays
• Hybrid, flexible working
• Dog friendly office on Monday and Fridays
• Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
• Other fabulous benefits such as life assurance, birthdays off work and pension contribution

About [Employer hidden]

[Employer hidden] has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.

The acquisition of [Employer hidden] by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.

[Employer hidden] was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. [Employer hidden] is well set to see consistent market growth.

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