Senior Product Marketing Manager

About the Role

We are looking for a (Senior) Product Marketing Manager to define how our product and features are positioned, communicated, and brought to market. You will play a critical role at the intersection of Product, Marketing, and Sales, ensuring that what we build translates into clear customer value and business growth. While Product Managers focus on what we build and why, you will own how we bring it to market and how it resonates with customers.

Own Product Positioning & Messaging

• Develop and refine clear, differentiated positioning and value propositions
• Translate product capabilities into compelling, customer-centric narratives
• Ensure consistency across all marketing and sales touchpoints

Drive Go-to-Market Strategy

• Define and drive go-to-market plans for new features and products
• Partner closely with the Marketing team members on channel strategy and execution
• Ensure strong cross-functional alignment across Product, Sales, and Marketing

Enable Sales & Commercial Teams

• Create and maintain sales enablement materials (pitch decks, battlecards, messaging frameworks)
• Support Sales in communicating value effectively and confidently
• Identify and close messaging gaps impacting conversion

Bring Customer & Market Insights Into the Business

• Conduct and synthesize customer research, market trends, and competitor analysis
• Define ICPs, personas, and key buying triggers
• Act as the voice of the customer across Product and Marketing

Drive Adoption & Product Growth

• Partner with Marketing, Product and Customer Success on feature adoption and lifecycle initiatives
• Identify friction in the user journey and recommend improvements
• Contribute to improving activation, engagement, and retention

Be a Cross-Functional Connector

• Align closely with Product on priorities, roadmap, and launches
• Partner with Marketing team to ensure clear, consistent go-to-market execution
• Collaborate with Sales and Customer Success to refine messaging and improve conversion and retention
• Drive alignment across teams around shared priorities and narratives

This role is key to ensuring that:

• Our product innovations are clearly understood and valued by customers
• Our teams are aligned around a shared narrative
• Our go-to-market efforts translate into measurable business impact

Who you are

• 5+ years in Product Marketing or similar roles in B2B SaaS
• Proven experience in go-to-market strategy and product launches
• Strong track record of cross-functional collaboration with Product and Sales
• Exceptional messaging and storytelling skills
• Strong strategic thinking with hands-on execution capability
• Ability to simplify complex products into clear, compelling value
• Data-informed mindset, comfortable working with analytics
• Customer-first and impact-driven
• Comfortable navigating ambiguity and influencing stakeholders
• Collaborative, proactive, and ownership-oriented

Company Benefits

• Unlimited paid holiday and sick leave
• Subsidised fitness membership through Classpass
• Development & learning opportunities through regular check-ins with your team lead, team exchanges and development reviews
• Education budget, that allows you to grow professionally and explore new ideas
• We’ll provide you with all the relevant work equipment you need in order to successfully from the office or your Home Office
• Yearly team holidays at an awesome location (after successful business year)
• Learning budget for regular trainings and coaching, book- & online course-budget of at least 500 €

About [Employer hidden]

Taking professional photos for events and schools is as much an exercise in administration as it is in photography, with a gruelling and largely manual workload of organising photos, taking payments and shipping out prints eating into a photographer's time. [Employer hidden] exists to make this process much easier, automating promotions, sales and fulfillment, freeing the photographer to focus on their core business.

Considered the leader in its market, [Employer hidden] has amassed a customer base of about 4000 small-medium business and sole trader clients across the UK, US and DACH regions. While the company has had strong growth in recent years it still has a large market to grow into, with around 70% of volume photographers still relying on manual systems, and a core market growing by 25% year on year as these photographers start to look to the benefits of automation for their businesses.

[Employer hidden] was acquired by EQT Growth in 2023, providing investment into the platform's development and adding new features. It will also be able to tap its parent company's commercial connections as it aims to grow its lead in an estimated $5 billion market.