Freelance Senior Community Strategist

Job Description

We’re looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. It is a fixed-term contract expected to last approximately two months.

• Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations
• Define a China-first value proposition for the community
• Identify key audience segments based on motivations and social and community behaviors, not just demographics
• Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why)
• Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it)
• Ensure all content and messaging are not just localized but culturally relevant and trend-aware

Who you are

• 1-2 years Senior Strategist experience or more
• Good understanding of core strategic principles & frameworks
• Sense of direction between data-driven analytics and creative strategy
• Strong grasp of social & web analytics (native & via tools)
• Strong numeracy and comfort with numerical data
• Very strong written and spoken communication skills
• High level of self-sufficiency and organization
• A passion for marketing
• Good knowledge of Social / Community Strategy
• Must have addition: knowledge of the gaming market in China, doesn't have to be a hardcore player, but understanding of popular RPG games and the general ecosystem is vital

Application process

You send us your application with your updated resume. After reviewing your candidacy and if you meet the requirements, we’ll invite you for the online assessment and an interview with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better. There might be a second and sometimes a Third interview with an Operations Manager. At the end of our journey - hopefully you will receive an offer and become our new Keywordian! Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy.