Product Marketing Manager

Who you are

• Bachelor’s Degree or equivalent in business or related field
• 8+ years of experience in mobile marketing, product marketing, or brand marketing with 3+ years in mobile gaming
• Analytical marketer who can translate data into actionable insights
• Strong project management skills
• Experience leading a cross-functional team; able to operate autonomously, managing up and down to studio & marketing leadership and functional teams

What the job involves

This Product Marketing Manager will play an important role within EA’s Mobile Marketing organization

You will support the Product Marketing function for SimCity BuildIt, executing marketing strategy on projects promoting awareness, adoption, engagement, and retention of our players

You will collaborate on marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Social, Community, etc.to achieve business growth

You will be a strategic partner to our studio teams

This PMM will report to the Director of product Marketing

• Define longer term marketing objectives and strategy; develop and execute go-to-market plans for SimCity BuildIt
• Utilize consumer & market research and translate insights to inform the roadmap and marketing strategies
• Act as a marketing partner and voice of the player to studio leadership throughout the product lifecycle
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
• Lead a cross-functional marketing team (Creative, UA, ASO, Platform Partners, Social/Community)
• Brief partners on marketing strategy, positioning, and messaging and approve assets to ensure campaign consistency
• Work with Creative team on marketing asset development
• Collaborate with Analytics to build accountability (targets, experiments)
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences

Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for EA Mobile and is contracted via [Employer hidden]

Application process

You send us your application with your updated resume

After reviewing your candidacy, we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better

There will be a second interview with one of our Project Managers

For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position

At the end of our journey - hopefully you will receive an offer and become our new Keywordian!