Digital Marketing Manager

🔒 Confidential Employer
Posted 28 April 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£90,000 / year
CATEGORY
Digital Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

B2B SaaS performance marketing Growth marketing Paid channel scaling Google Ads LinkedIn Ads Meta Ads CAC LTV ROAS

FULL DESCRIPTION

Digital Marketing Manager

[Employer hidden — view at passion-project.co.uk]

London

3-5 days a week in office (Holborn, London)

Salary not provided + Equity

Mid and Senior level

Who you are

  • 3+ years in B2B SaaS performance or growth marketing
  • Proven experience scaling paid channels that drive pipeline and revenue
  • Strong grasp of Google, LinkedIn, Meta and paid media optimisation
  • Commercially sharp, confident managing CAC, LTV, ROAS and lead quality
  • Data-driven, comfortable with attribution, analytics and structured experimentation
  • Experienced running A/B tests across creatives, audiences and landing pages
  • Strong cross-functional collaborator across Sales, RevOps, Product and Content
  • Organised, proactive and always looking for smarter ways to scale growth

If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you!

What the job involves

As a Digital Marketing Manager at [Employer hidden], you’ll take the lead on how we generate and scale demand

This isn’t just about running ads. You’ll help build a performance engine that brings the right companies to [Employer hidden] and turns interest into a qualified pipeline. From testing new channels to refining conversion journeys, you’ll focus on what drives real commercial impact

You’ll work closely with Sales, Product, and Leadership to align campaigns with our wider strategy, using data to guide decisions and continuously improve results. You’ll help shape how we grow, and make sure our marketing spend works hard for the business

  • Owning [Employer hidden]’s paid acquisition strategy end-to-end, managing and scaling channels such as Google, LinkedIn, Meta, and emerging platforms to drive qualified pipeline
  • Managing day-to-day budget allocation across channels, dynamically shifting spend to hit MQL, SQL, and revenue targets
  • Continuously optimising campaigns, audiences, bidding strategies, and landing pages to improve conversion rates and maximise return on ad spend
  • Designing and running structured experiments across creatives, messaging, offers, and channels, with clear hypotheses, success metrics, and documented learnings
  • Applying a strong commercial lens to performance, closely tracking CAC, LTV, payback periods, and lead quality to ensure growth is efficient and scalable
  • Working closely with Content, and GTM teams to develop high-performing ad creatives and compelling conversion journeys
  • Partnering with Sales and RevOps to align on lead quality, pipeline progression, and revenue attribution
  • Building and maintaining clear performance dashboards, providing the business with accurate, timely reporting and actionable insights
  • Identifying new growth opportunities, from untapped channels to new audience segments, and building the playbooks to scale them
  • Supporting new product or market launches with structured paid strategies that generate early traction and measurable impact

Application process

Call 1: 20-min Intro call with Ben (COO & CoS)

Call 2: 30-min deep dive with Ryan

Short Task

Call 3: 30-min call with Ben Towers (CEO & Founder)

Salary benchmarks

Performance Marketing

Senior

Mid

£30k

£40k

£50k

£60k

£70k

£80k

£90k

View all salary benchmarks

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