Marketing Coordinator

Who you are

• Experience: 1-2 years in a marketing environment or relevant internship experience
• Excellent time and project management skills, with the ability to prioritize tasks and manage multiple projects to completion under tight deadlines
• Exceptional attention to detail
• Outstanding English grammar, writing, and communication skills
• Strong organizational skills
• Excellent interpersonal skills, comfortable communicating at all levels internally and with external partners
• Positive, team-oriented self-starter with the ability to take initiative and work independently in a fast-paced environment
• Embraces a culture of continuous learning and a strong growth mindset
• Well-versed in popular social media platforms and best practices
• Willingness and ability to travel 5-7 times a year as needed

Desirable

• Experience with Google Analytics or other web analytics tools
• Experience with HubSpot
• Experience with Canva, Adobe Express, or other design software

What the job involves

[Employer hidden]'s influence group, is looking for a highly organized and motivated Marketing Coordinator

You'll play a key role in executing marketing initiatives that drive audience growth and engagement for our best-in-class events

Reporting to the Marketing Manager, you'll be instrumental in driving engagement and building our community

• Building email marketing campaigns, including segmentation, setup, deployment, and reporting, utilizing features like dynamic content and multi-step workflows
• Within the marketing automation system, create and deploy emails, landing pages, and forms
• Construct and maintain automated campaigns and programs (e.g., nurture, re-engagement, cart abandonment, new contact creation)
• Assist with copywriting and editing promotional emails
• Use personalization tokens and AI tools to optimize emails and content targeting based on lead data
• Maintain and clean the marketing database, ensuring up-to-date contact information and removing irrelevant contacts
• Partner with Marketers to copyright and execute a wide range of digital and email campaigns to drive awareness, interest, and engagement (including creating landing pages, websites, digital/email copy, and conversion-focused layouts)
• AND/OR Partner with sales and marketing teams to ensure alignment on timing, messaging, and next steps through journey mapping
• Assist with developing, setting up, deploying, and reporting on organic social media campaigns
• Optimize content across blogs, YouTube videos, and websites to improve search rankings, focusing on current SEO trends and the impact of AI on search algorithms
• Adapt content to new styles, consumer behaviors, and emerging trends to maintain relevancy and engagement
• Benchmark competitors and implement innovative strategies to target and engage key audiences effectively
• Track and analyze influencers and event trends to refine attendee engagement strategies
• Track progress and improve marketing funnels through analysis and optimization
• Discover improvements through research, internal/external feedback, best practices, and testing methodologies (e.g., A/B testing)
• Ensure accurate tracking of all marketing activities
• Prepare marketing reports by collecting, analyzing, and summarizing data. AND/OR Document learnings in a shared playbook to inform and guide future marketing initiatives
• Success in this role will be measured by email and other digital performance KPIs, as well as the ability to impact marketing performance through reporting
• Develop deep knowledge of the influence group’s key markets, industry issues, trends, and best practices
• Perform other related marketing and administrative duties as needed